5 Ways to print and brand your store’s window and glass

The store glass is the first thing that makes an impression to the visitor. Therefore, you should try to be as innovative and clear in your message for the window as you can. There are a lot of unique options to brand your glass. We describe a few common ways to brand your glass and the materials used in the process. Feel free use them in isolation or combination for your own store.

1. Vinyl cut letters: Custom cut self-adhesive vinyl into the shape of letters, logos and messages is an extensively used technique that allows you to deliver your message without obstructing the view inside the store. We have all used these to make sale announcements, advertise new entries and seasons changes. However, it is dull and overused.

Vinyl cut letters on Window glass (Image courtesy: Google images)

Vinyl cut letters on Window glass

Vinyl cut design on glass (Image courtesy: Google images)

Vinyl cut design on glass

 

 

2. Semi-transparent graphics: Digital prints on translucent vinyls can be conveniently pasted on glass. They can also be cut outs as per your creative. The major benefit here is that you can install a large creative, maybe cover the glass top to bottom and also allow the customers to look what’s going on inside , behind the glass. It doesn’t make the glass seem like a solid wall but an entry into a new dimension of great products.

Translucent vinyl printing on glass (Image source: Google images)

Translucent vinyl printing on glass

 

 

3. Opaque creatives: While translucent prints are great, it is possible, that they might not make as much impact as a solid opaque print would. The drawback here is that you must keep the size small so that your glass still allows inside activity to be seen. This kind of effect is achieved by printing on opaque self-adhesive vinyl (with our without a cut out) and applying it directly onto the window.

Opaque vinyl print on glass

Opaque vinyl print on glass

Opaque vinyl printing on glass

Opaque vinyl printing on glass

 

4. Frosted vinyl: Frosted/Etching self-adhesive vinyl was invented to give clear glass a frosted look. Frosting is a physical process done on glass that makes selected portions rough and opaque. This film provides the same effect quite well. The frosted film can be cut into any shape and can be used to represent your brand logo or your upcoming campaign. Further, this vinyl can be printed and it gives a really unique output in terms of aesthetics.

Frosted vinyl pasted on glas

Frosted vinyl pasted on glass

 

 

5. One way vision: The one-way-vision/mesh printed vinyl has a mesh-like structure. The speciality of this material is that from the outside it looks like a solid print (maybe around 75% opacity) but from the inside of the store everything outside is visible. This is a good option if you want to print huge creatives and cover the whole glass. If your store is inside a mall or has a good amount of lighting inside, the opacity from outside further reduces (approximately around 50%).

One way vision film (Image source: Google images)

One way vision film

Now that you are aware of the basic techniques to brand your glass, ask your design team to play around with these ideas and make something unique to accurately portray your brand and it’s ideology.