The most visible difference between developing and developed countries: Signage

Close your eyes. Imagine I teleported you to a random busy street, in a random city of an unknown country – I bet you within a matter of seconds and a few glances you will be able to answer the question whether you’re in a developed country or a developing country. The difference in visible.

Our sub-conscious is one of the most powerful computers. It gathers data, analyses it and feeds us the conclusions within a matter of nanoseconds. It has analysed your surroundings, compared it with all your knowledge of how developed and developing countries look, and spit out a result. This functioning is hidden from our conscious mind, however when we choose to analyse it, we can trace the path the subconscious used to get to the result.

So if you trace your path, you will realize that your subconscious has has gathered data about how clean the road is, how organized the traffic is, how organized the buildings are, how broken the footpath is.. but most importantly – the signage.

Now you might call it an occupational bias – since we’re committed to making signage that look spectacular year after year – but you will not be able to deny that it’s a really important consideration of how organized a street looks, if not the most.

Developing countries will tend to have shabby, unplanned signage – usually inferior quality with broken lights, or cluttered lettering. But having visited many developed nations, I am always stupefied by the quality of signage which exists even in the smallest of kiosks.

Some of the thumb rules we follow at making signage look better, which you can incorporate next time you get the chance

  1. Less is more: Never clutter signage. Always try to have the least possible information, only the necessary information. Look up to Apple in their communication for this
  2. Stop using neon lights, LED is the future: Tubelights are unreliable, and prone to damage/breakdown. In comparsion LEDs are much cheaper on the electricity consumption and are much more reliable in terms of life and brightness.
  3. Flex is passé: Using printed flex is a technology of the past. There are much better ways of making signage like ACP. (Options available on www.amitoje.com). If you insist on using flex, always go in for back to back printing.
  4. Face-lit 3D letters: If you use 3D letters, make sure only the face is lit and edges are blocked. That makes the letters more readable, and look more premium.
  5. Avoid hot-spots like poisonous snakes: It is important that light should be evenly spread, and LED dots should not be visible on the front. That makes it very distracting.
  6. Go in for a trusted signage supplier: Most signage will fail after a point of time because someone who made it did not understand heat dissipation of LEDs. As a result LEDs turn blue or simply die very soon. Partner with someone who has the relevant experience.

So while the government and the citizens do their job at making the roads better, the country cleaners, the responsibility for improving signage rests on people like us – the marketers, the signage makers and the property owners. We must endeavor to make that visible difference by doing our part.

Is your company’s investment in POS display worth it?

POS-Display (Point of sale) is a standard part of all BTL marketing budgets for retail. Essentially POS-branding relates to all activities done inside the retail store, closest to where the consumer makes the purchase decision.

These could include standees, signage, banners, posters, danglers, free standing units, shelf decorations and other different kind of units which brand the outlet. These displays are responsible for communicating offers, information about launches and most importantly the brand image.

It’s a long established fact that POS display is vital for retail marketing, so let’s not reinvent the wheel here. The point to consider is whether you’re choosing the right display that correctly connects consumers with your brand. In a recent discussion with Mr. Suresh Narayanan, MD of Nestle India, he mentioned how to attributed the rise of the Maggi brand in 1983 due to one correct POS move. Since Maggi was unknown back then, retailers were not ready to give additional space for POS. The team then created hanging basket displays which took no floor or shelf space, and hung them from the ceiling. This appealed uniquely to the consumers, and after this breakthrough point the brand never remained the same again.

There can be some serious short term and long term consequences of choosing a sub-optimal strategy for POS marketing. In the short term, we could see a wasteful investment and no rise of sales. But choosing incorrect POS display can result in long term deterioration of a brand and erosion of the image of the brand.

Let’s see what are the most common mistakes brands could make in their POS display process:

  1. Not staying up to date with technology, and paying too much: POS manufacturing technology evolves really fast. But faster than that, are ideas and solutions from creative POS makers that solve pain points in the industry. Being slightly immodest, I will quote our own example – we have developed outdoor-grade POS display stands which are knock down, and sturdy and end up saving companies more than 50% as compared to their traditional wooden counterparts (www.amitoje.com for more information)
  2. Inferior quality, due to pricing restrictions: This is one of the most dangerous mistakes to be made. A lot of companies do not understand the wide-ranging implications of being only price focused when discussing POS. Instead, changing mindset to ROI focussed can do a lot of good. Consumers judge the quality of the product even before buying it, and associate it with the quality of the packaging, the display it’s kept in, the branding done around it. Imagine entering an electronics showroom with a signage having faulty tubelights having your brand name. Imagine what you’d judge about the store, and the products that carry your brand. There can be books which can be written on the psychology of buying and first impressions, and let me recommend you one: To further understand the impact of priming consumer mindsets, I suggest you read Pre-suasion by Robert Cialdini.
  3. Evaluating POS display in isolation: Since your displays are kept in a competitive retail environment, it always makes sense to test them in such an environment. Even while approving designs in 3D, a real environment with accurate retail depiction will help one understand how, and if, the display will hold out against competition.
  4. Not doing pilots: The method of scientific discovery suggest testing hypothesis before declaring them as theory. In the same way, it is essential to do a pilot and see how a piece of POS performs before rolling it out. It is tempting to trust our gut, and save time and money and planning, however the consumer space is a complex plane riddled with unpredictabilities and pilots are the only way of being more certain your investment will not go waste.
  5. Following established trends and not exploring alternatives: This applies to almost everything. We have sadly seen a lot of companies following old established methods, that cost more and provide little impact, instead of exploring a lot of new possibilities which save cost and increase visibility. The POS branding game is one of psychology. It is advisable to associate with partners who understand marketing and it’s psychology – and these partners will deliver the results.
  6. Not measuring ROI: After all is said and done, POS is meant to increase profits. If you’re implementing displays year and year, not measuring the impact, playing blind might have you pay a big price someday. This is one of the most difficult, and most essential aspects of POS display.

The purpose of this article is to help you determine whether you’re making any of these mistakes. The verdict however, will only be realized by measuring ROI. That being said, one must be cautious that ROI can be short term (and measurable) and long term (and not immediately measurable), so we need to factor that in our ROI calculation.

Amitoje India provides POS solutions to some of the largest retail companies in the country and produces them in bulk. Living in the retail branding business day and night has made us see clients making all these mistakes. Sometimes we have been able to help, other times our clients are themselves entangled in corporate process chains and bad decisions propagate through generations of marketers.

Contact us to know how we can help with effective POS branding.

The importance of good signage

It’s true, we all underplay the importance of good signage that communicates what your business is about. We try and save money on the most important part of business. See this truly phenomenal video very effectively articulating the importance of external and internal signage.

Fully foldable triangular standee (or table)


We present to you this time a fully foldable and collapsible triangular standee. Made from sunboard with digital printing, this is a 3 sided stand that is transported flat but can instantly transform into a full blown table. With a top cover that fits easily, it’s convenient to keep lightweight items on it.

The print quality is breathtaking and the ease with which the literally product installs itself is exemplary. This could also be used as a POPup stand since it can be easily folded and moved to a different location.

Printing on sunboard with a glass finish – high gloss

The last time you wanted a high-gloss finish on your creative, the only option was to get a print on acrylic or glass. However now with our special lamination, we can provide a glass-finish for sunboard prints.

So you get an extremely high gloss, premium finish that you get only through a glass print for a much better price. This is perfect for displaying a very premium product on a cheaper medium. Normally sunboard/foam printing is matt or gloss, but for the first time we’ve launched a high gloss finish. We can achieve the same effect on MDF and moonboard also.

See a few pictures of samples and how it makes your creatives just stand out and shine.

Sunboard printing high gloss

Sunboard printing high gloss






Amitoje India are of the original manufacturers of  slim LED blockout signage. It’s an excellent branding tool and made using an edge-lit technology, the whole signage is a slim 10mm piece of solid acrylic.

The printing technology used is direct UV printing on the reverse side of acrylic and this is joined to a edge-lit light difussing sheet which is also made of acrylic. The whole unit is sealed and a hanging, fixing or counter-top base stand is fitted to the LED blockout signage.


Slim Blockout - Printing on acrylic with LEDs

Slim Blockout – Printing on acrylic with LEDs



Slim Blockout - Printing on acrylic with LEDs

Slim Blockout – Printing on acrylic with LEDs


The speciality about blockout LED signage is that only a certain portion is backlit and we have an option to choose the area we want to highlight. This is also called a highlight slim LED unit. It has excellent use in bars, pubs and retail outlets and is an excellent way of inshop branding.

blockout3Approximate price range: These blockout LED signs range between Rs. 1000-1800 per sqft depending on the size, quantity, shape and other customization requirements. Sampling is more expensive. Contact us today with your requirements.

Innovation: Flat-pack modular POP display that cut down cost by 50%

Innovation: Flat-pack modular POP display that cut down cost by 50%

We at Amitoje India care about innovation, do you?

Watch the concept video here:

The total cost of getting a product stacking unit to market includes
1. Fabrication cost
2. Packaging cost
3. Shipping cost
4. Installation cost

We’ve developed a range of FSUs (Free standing units) and CTUs (Counter top units) which reduce all these costs and can save more than 50% on your total cost to company. Some features are:

Fully Modular and flat packed

Cutting packaging cost: The whole FSU comes packaged in a 3″ deep corrugated box as shown in the video below.
Cutting shipping cost: Since the unit is flat packed, this cuts the shipping cost by more than 70% since a fully fabricated unit is shipped on a volumetric basis. Moreover, chances of breakage are high and we need a good quality expensive wooden packaging for a non-modular unit. This however, cuts the packaging and shipping costs since now it’s very sturdy in transit and is charged on weight basis by logistics providers.

Easy assembly without tools

Cutting installation cost:This unit can then be assembled on-site without the help of any tools and by any person without any kind of special training. We’ve made it so simple, that a 10 year old can assemble it within 2-3 minutes. The side panels click fit into the back and shelves fit into pre-fixed grooves.

Much cheaper

Cutting fabrication cost:Since this is an automated printing and die cutting system, no labour is required to fabricate the unit thus saving huge costs. Our talented product team has optimized material thickness in such a way as to make it extremely sturdy but still lightweight and cost efficient.

Outdoor friendly

We’re using a special material called Moonboard to print and fabricate these stands. Moonboard is extremely sturdy and rigid and allows us to print directly using UV flatbed technology. The material is fully waterproof and fire-resistant, and UV inks are fadeproof even when placed outdoors. We can now directly replace metal wire stands with such displays.

No peeling or scratching

Since the UV print is done directly on the material instead of pasting a layer of printing self-adhesive vinyl, there are no peeling or scratching problems observed over time and the print is permanent.

Extremely sturdy

We’ve tested for a load of more than 10-12 kgs per shelf, however, if your product is heavier than that, we can make adjustments on demand and increase the loading capacity without damage to the unit.

Elegant and aesthetically appealing

Even though we’ve provided all these benefits, we’ve made sure that the product unit still looks as good and neat as any other custom made unit. It is not flimsy like corrugated displays and much more appealing than a metal wire display.

6 Reasons why demo units and highlight units are an excellent sales mechanism

At Amitoje India, we help retail clients with customized fabrication of demo and product highlight units. . But why are they so useful in generating sales ? Let’s find out.

1. People don’t have time to read.
It’s a busy, fast moving world. Nobody has the time or patience to read catalogs, posters or compare notes. Your branding might carry 20 points which makes your product the best, but you need just one or two to appeal and help make a purchase decision.

2. Highlighting your USP appeals to your niche
Every product has a USP – Unique selling proposition. Instead of fighting competition on all points, it’s better to just highlight what you’re best at. The people who really care about that will choose only your product. You will capture that niche if you can show them immediately that you understand what they care for.

3. Demo units make consumers curious
Surround a product with a highlighter or a demo unit, and people will want to see whatever you tell them because they find it different. They will want to see the results your product produces.

4. People never forget what you demonstrate to them
It’s easy to forget features, specs and offers. But if you demonstrate something to someone, they will never forget it. That creates a permanent branding in your consumers mind and even if he/she does not buy your product immediately, this is still a win-win situation.

5. Excellent ROI – demo and highlight units
A signage is a sizable investment. A lot of times, signage look really good the first day but their aesthetics deteriorates with time. As an end-user, you will not be able to tell just by the look which sign will last long and which one won’t. Only the manufacturer has that information. Make sure you rely on a good company, which offers good quality signage so that they look attractive for years and not months.

6. What if you can’t demonstrate your product? Highlighting it makes it look premium and special.
Not every product can have a demo unit. But a great replacement for a demo unit is a highlight unit. Sure, it takes up more space but it’s worth it because highlighting your product separates it from the clutter. Just have a custom built unit around your product subconsciously portrays it’s importance to the consumer.

We can help you with customized fabrication of such units and elements. Have your team think of an innovative design to showcase your product and come to us to get help on how it can be made.



Acrylic fabrication customized

Orient Power Saving fan unit
What better way to show the power saving feature of a fan than a unit which measures power consumed by two fans in comparison. Anyone who cares about their monthly bill will be convinced to go in for this fan.



Acrylic fabricated custom unit for Samsung

Samsung S5 Demo unit
We helped Samsung with this very innovative demo unit for their Galaxy S5 phones. This demonstrates the HDR function which greatly improves pictures in contrant lighting.



Acrylic display fabrication

Signature 8PM highlighter unit
This is a LED lit highlight unit for a bottle of signature 8PM whisky. This immediately sets this product apart from everything else in the cluttered store and conveys that we’re selling a premium product.


11 Different LED sign board options for your shop or building

Choosing a signboard for your brand can be a difficult task. We’re here to make it easy. Amitoje India is the leading manufacturer of LED sign boards in Delhi all across India and we offer a huge variety of options based on your logo, sizes and personal preference. Let’s explore some of the most commonly used options for external shopfront sign boards

If you are looking for indoor signage for reception or entrance area, see 8 options for reception signage

Understanding price ranges: Prices are provided in ranges since a per area price is not fixed and final price of signage depends on the overall size, the logo, its complexity, where it has to be installed.

As a rule, smaller signage will be more expensive on a per-sqft basis and our minimum signage order must exceed Rs. 25,000 for us to process.


Low cost option

1. Glow Sign Boards

Price range: Rs. 200 – 450 per sqft (with tubelights)
Constructed using a 1″ MS pipe frame and an option of LEDs or Tubelights used for lighting, we place a double side printed flex for excellent day-night color balance on the front face which is fully lit. An option of using double sided UV printed polycarbonate is also available, which increases the color depth and life of signage.

Glow sign box

Glow sign box (Tubelights or LEDs)


Premium options

Front-face glow options



2. 3D LED Acrylic letters mounted on wall

Price range: Rs. 1100 – 1500 per sqft
One of the most commonly used way to represent your logo is to create 3D letters made from high quality cast acrylic, raised to the depth of 3-4 inches and branded (Samsung) LEDs fit inside permanently. These letters are fixed directly onto the walls or any other strong backing surface.

3D LED acrylic letters mounted on wall

3D LED acrylic letters mounted on wall





33D LED Acrylic letters on ACP box (on wall or structure)

Price range: Rs. 1200 – 1800 per sqft 
ACP (Aluminum composite panel) is used to make a box which is put in the background of the the letters. Apart from providing aesthetic appeal or matching branding colors, such a setup is also useful when a wall is not available and a signage is installed on a rooftop of on ground and a metal structure is created first.

3D LED sign board in Delhi

3D LED acrylic letters mounted on ACP box




4. 3D LED Acrylic letters with Aluminum casing mounted on wall

Price range: Rs. 1600 – 2500 per sqft 
This is an extension of option 2, where an aluminum casing (powder coated in any color) is provided around the acrylic letters. This makes the signage much more sturdy and resistant to winds and dust. It also gives it a more premium finish and prevents light from coming out from the sides of the letters. This is recommended for signage installed at greater height to bear high wind pressure. This can also have an ACP box backing (like option 3)

3D LED sign board in Delhi

3D LED acrylic letter with aluminum casing for strength




5. Stencil cut LED logo in ACP

Price range: Rs. 1000 – 1300 per sqft 

This is an excellent option since the logo is cut through the ACP box and samsung LEDs are housed inside the box. The brightness of such a signage is really high and fabrication cost and maintenance cost are very low. The letters in this case are flat. This is a very useful option to consider when your logo or letters are thin, small or very complicated.

3D LED sign board in Delhi

Stencil cut ACP box with flat LED letters




6Stencil cut LED logo with solid letters in ACP

Price range: Rs. 1300 – 1700 per sqft 
This is an extension of option 5. In this case, the letters are made of solid 15-18mm acrylic and pasted on top of the previous option. This gives a 3D look to the letters but basic construction remains same as option 5. But the brightness does reduce slightly due to additional layer of acrylic letters.

3D LED sign board in Delhi: Stencil cut LED letters

Stencil cut ACP box with solid acrylic LED letters




7. 3D LED acrylic letters and stencil cut ACP combination

Price range: Rs. 1600 – 2500 per sqft 

This is a combination of option 3 and 5. In such a case, your logo can appear in bold 3D LED letters made from acrylic and any tagline or address or your business description can appear as flat letters in the box.

3D LED acrylic letter with stencil cut tagline in ACP box

3D LED acrylic letter with stencil cut tagline in ACP box

Back glow options (Halo lighting)



8. 3D LED acrylic letter with black vinyl on front

Price range: Rs. 1100 – 1500 per sqft 

This is a useful method to block light from the front face and provide a back-glow effect.  3M vinyl is pasted on the front face and hence light is blocked. No aluminum casing is done here.

3D LED sign board in Delhi

3D LED acrylic letter with black vinyl on front





9. 3D LED acrylic letters with Aluminum casing in front (on the wall)

Price range: Rs. 1600 – 2500 per sqft 
In this case, letters and logo are made in acrylic and an aluminum casing (in required color; usually black) is put on the front. This causes the light to fall on the background and gives a really nice halo effect as shown. This style is useful where the logo or text color is black.

LED sign board in Delhi: 3D LED acrylic letters with Aluminum casing in front (on the wall)

3D LED acrylic letters with Aluminum casing in front (on the wall)




10. 3D LED acrylic letters with Aluminum casing in front on ACP box

Price range: Rs. 2000 – 3000 per sqft 
When the wall is not suitable for fixing letters or is of a dark color, this option is useful as light will reflect off the ACP surface and absorb that color. Usually the ACP is light or silver in color for the best effect.

3D LED acrylic letters with Aluminum casing in front on ACP box: LED signboard in Delhi

3D LED acrylic letters with Aluminum casing in front on ACP box





11. 3D LED acrylic letter with Silver/golden SS casing on top

Price range: Rs. 2500 – 3500 per sqft 
In this option, the casing on top is not aluminum but made of SS for the brushed silver or golden finish. Rest everything remains the same.

3D LED acrylic letter with Silver/golden SS casing on top: LED Signboard in Delhi

3D LED acrylic letter with Silver/golden SS casing on top

[Free Ebook] 55 Essential Visual Merchandizing Strategies

You can now download a copy of this very useful ebook for free which provides 55 strategies, secrets and tips for visual merchandizers across domains and experience levels. No matter who you, are you will find it useful.

Feel free to share this link with your friends. Enter your official e-mail ID and we’ll provide the ebook to you.


× Message us on WhatsApp