Can I just paste a self adhesive vinyl onto a wall?

Can I just paste a self adhesive vinyl onto a wall?

The answer is most cases is NO. For the uninitiated, self adhesive vinyl (or a sticker or a decal) is just a kind of paper with adhesive applied of one side. Vinyls are available in several colors and white (which is used for printing). Vinyl printing is the most commonly used technique for wall and store branding.

So why can’t I just apply it directly?

The reason is that vinyls need a very smooth surface to stay fixed. Since wall surfaces with paints are not usually smooth, even if you do paste if temporarily, it’ll soon start peeling. Dust and rough surfaces do not let the adhesive stay for long.

What’s the way out?

Since vinyls require a clean and smooth surface, the most common practice is to mount the vinyl on a foam board or sun board and then apply that sun board to the walls. Sun board is a light and strong PVC board which is commonly white and smooth. A 3mm sun board is the most popular product. But you can also paste vinyls directly on these surfaces without worry

1. Sun Board
2. PVC sheets
3. Acrylic (or smooth plastics)
4. Laminates
5. Glass

Can I paste vinyls on MDF or Wood?

Yes, vinyls can be pasted on MDF (medium density fibre) board or HDF (High density) board. But this is not a recommended practice since MDF and HDF surface are porous and ultimate not as smooth as the other substrates we specified. The vinyl stays on temporarily but starts peeling from the edges after a few days. The best way to avoid this is to print directly on MDF. 

I’ve seen wall stickers, how are they possible?

As we mentioned vinyls don’t adhere to walls in most cases. Here we talk of the industrial grades of vinyl used for advertising and branding. However, manufacturers such as 3M and Avery produce special wall grade decals which are strong enough to adhere well to surfaces like walls – but they are speciality and expensive products.

Do you have any other questions? Let us know.

5 Ways to brand your store’s window and glass

5 Ways to print and brand your store’s window and glass

The store glass is the first thing that makes an impression to the visitor. Therefore, you should try to be as innovative and clear in your message for the window as you can. There are a lot of unique options to brand your glass. We describe a few common ways to brand your glass and the materials used in the process. Feel free use them in isolation or combination for your own store.

1. Vinyl cut letters: Custom cut self-adhesive vinyl into the shape of letters, logos and messages is an extensively used technique that allows you to deliver your message without obstructing the view inside the store. We have all used these to make sale announcements, advertise new entries and seasons changes. However, it is dull and overused.

Vinyl cut letters on Window glass (Image courtesy: Google images)

Vinyl cut letters on Window glass

Vinyl cut design on glass (Image courtesy: Google images)

Vinyl cut design on glass



2. Semi-transparent graphics: Digital prints on translucent vinyls can be conveniently pasted on glass. They can also be cut outs as per your creative. The major benefit here is that you can install a large creative, maybe cover the glass top to bottom and also allow the customers to look what’s going on inside , behind the glass. It doesn’t make the glass seem like a solid wall but an entry into a new dimension of great products.

Translucent vinyl printing on glass (Image source: Google images)

Translucent vinyl printing on glass



3. Opaque creatives: While translucent prints are great, it is possible, that they might not make as much impact as a solid opaque print would. The drawback here is that you must keep the size small so that your glass still allows inside activity to be seen. This kind of effect is achieved by printing on opaque self-adhesive vinyl (with our without a cut out) and applying it directly onto the window.

Opaque vinyl print on glass

Opaque vinyl print on glass

Opaque vinyl printing on glass

Opaque vinyl printing on glass


4. Frosted vinyl: Frosted/Etching self-adhesive vinyl was invented to give clear glass a frosted look. Frosting is a physical process done on glass that makes selected portions rough and opaque. This film provides the same effect quite well. The frosted film can be cut into any shape and can be used to represent your brand logo or your upcoming campaign. Further, this vinyl can be printed and it gives a really unique output in terms of aesthetics.

Frosted vinyl pasted on glas

Frosted vinyl pasted on glass



5. One way vision: The one-way-vision/mesh printed vinyl has a mesh-like structure. The speciality of this material is that from the outside it looks like a solid print (maybe around 75% opacity) but from the inside of the store everything outside is visible. This is a good option if you want to print huge creatives and cover the whole glass. If your store is inside a mall or has a good amount of lighting inside, the opacity from outside further reduces (approximately around 50%).

One way vision film (Image source: Google images)

One way vision film

Now that you are aware of the basic techniques to brand your glass, ask your design team to play around with these ideas and make something unique to accurately portray your brand and it’s ideology.


How to Print Leather

How to Print directly onto Leather

By now you’ve definitely seen the best of brands using printed leather in their products and you’ve begun to wonder how is it that they’re doing that.

This might not be intuitive but with new technology, a lot of equipment and services are available which might help you print directly onto leather. This printed leather can further be used to make bags, belts, jackets, covers, cases and what not.

What is the process of printing leather?

The process is quite simple actually. In the case of thick real leather, the sheet or skin is kept on a the bed of UV flatbed printing machine. The machine has a movable printing head that moves along the bed and keeps printing the relevant portion without moving the leather.

For artificial leather which comes in rolls, there are special UV roll-to-roll printing machines which print leather like any other paper or vinyl surface. The only difference is that these inks are UV-cured and hence form a permanent thin layer on the surface thus giving the material a spectacular finish.

This is quite an advanced technology and these machines costs hundreds of thousands of dollars. The good news for you is you don’t have to spend that much as UV printing companies will do it for you.

What kinds of leather can I print on?

There is no real limitation – the leather can be real (cow, goat, sheep, buffalo) or artificial (PU foam, Leatherite, Rexine, fabric based etc) . Though it sometimes might be a problem to print on leather which is extremely stretchable for it’s size can change and since the print is a fixed size, it might lose some of its ink. But for the thicker lot or the non-stretchable sheets, it’s much easier.

Can I print on a specific color of leather?

Ordinarily, leather which needs to be printed should be of a white or a light color. Since printing always needs a white (or light colored) base as colored inks are deposited onto the surface, printing dark leathers can sometimes be an issue. However, with the advent of white printing this is resolved too. The UV machine first prints a layer of white ink wherever the colored ink has to fall and the colored printing is done as a second process hence giving us the ability to print on all colors however this is more time consuming and expensive.

Jacket made by Printing on black leather

Jacket made by Printing on black leather

Do we need an extra coating on the leather after printing it?

Sometimes. Depending on the grain and surface quality of leather, sometime the UV curing is not enough and an additional layer of a UV liquid laminate might be required to make sure the ink stays in place. The print service provider will be able to help you with these details.

Amitoje India is one of India’s leading provider for UV Leather printing in Delhi, India. Contact us for more details.


By |September 22nd, 2014|leather printing, uv printing|Comments Off|

What is Sun board (foam board) and how is it used in printing?

What is Sun board (foam board) and how is it used in printing?

Sun board or Foam board is a very strong, light, and easily cut sheet material used for the mounting of vinyl prints, as backing in framing, and for painting. It usually has three layers — an inner layer of polystyrene foam and a white claycoated paper on the outside.

Apart from printing, Sun board is commonly used to prototype objects, produce architectural models, and to make casting patterns. Backgrounds for scale model displays, dioramas, and games (computer) are often produced by hobbyists from sun board. It’s often useful for photographers as a reflector for light in the studio, and in the design industry to display presentations of new products; Another use is with aero-modellers for building small radio-controlled aircraft.


An example of printed sun board  (using UV flatbed)

An example of printed sun board (using UV flatbed)


But nowadays sun board is widely used in India and around the world for large format printing and store branding. Photos or creatives are first printed on a self-adhesive vinyl which is then mounted on to the sun board. This sun board can then be taken pasted on a wall, pillar or other flat surfaces using either double-sided adhesive tapes or nails depending on the surface. The more modern method is to print the sun board directly using a UV flatbed printing machine. UV prints on sun board last longer and are free from peeling problems.

What is the image resolution required to print on sun boards ?

In any large-format printing solution, the recommended image resolution is between 72 to 100 dpi at actual size. It is a myth that your images need to be 300 dpi. That is valid for small format printing (like brochures or catalogs) but for prints which are larger in size and have to be seen from a distance, 72 to 100 is a really good print resolution.

Where can I get sun board prints in Delhi, Gurgaon, Noida ?

Amitoje India is your best source for printing on sun board in and around the NCR region.

What is the general price for sun board printing in Delhi, Gurgaon, Noida and other parts of India ?

The price can range from Rs. 75 per sq ft to Rs. 200 per sq ft (USD 1.2 to 3.5) depending on the total quantities for print and quality of print and material required. Contact us to find out more information.

Amitoje India: Special deals for bulk canvas photo prints

Amitoje India: Special deals for bulk canvas photo prints

Being one of the largest print service providers in the country, we’re happy to announce that we can provide special deals for bulk printing on canvas. 

We can print canvas upto 6ft in width and an unlimited height. We use a 100% cotton canvas which is coated for excellent print quality. Using our high-end UV digital 4-color printing machines, we can print pictures, designs, paintings and photos on canvas in spectacular detail.

Moreover, these prints are waterproof and weatherproof since they the special inks are cured using UV lamps. This makes the print resistant to moisture, scratching or sunlight.

If you have a large requirement and little time, do not worry. We have an unmatched production capacity and can deliver thousands of square feet of printed canvas per day. Our retail price for canvas photo printing is Rs. 250 per sqft (as of today) but we can provide heavy discount and cheap prices on canvas prints. Contact us with your specific query.

By |September 19th, 2014|canvas printing|Comments Off|

Flex and Vinyl Banners printing cost in Delhi

Flex and Vinyl Banners printing cost in Delhi

Q. What is the difference between flex and vinyl ?

A. Flex printing and Vinyl printing are commonly used terms in the industry however a lot of customers seem to have little idea. Let’s discuss these terms one by one.

Flex is a cloth-like material which is made from PVC. Flex is a much rougher and thicker material mostly used for outdoor purposes. Flex usually has a cross-hatch texture due to its manufacturing process and is usually printed by a technique called solvent printing. (The inks are solvent based). UV Printing on flex is also possible in which case the inks are UV-cured.

Vinyl is short for SAV (Self-Adhesive-Vinyl). Vinyl is like a much smoother PVC paper which has a layer of adhesive on one side. The side without the adhesive can be printed using various technologies – solvent printing on vinyl, eco-solvent printing on vinyl and UV printing on vinyl. One the print has been done, the vinyl can be pasted on any surface like a sticker. Basically, vinyl printing is just sticker printing.


Q. How are flex and vinyl used?

A. Flex is used to make larger banners and hoardings. Usually flex comes in rolls of 10ft width and a very long length. So very huge prints can be made using flex mostly because they go onto billboards, unipoles etc.

Vinyl, on the other hand, is usually printed and either applied directly onto glass or first pasted on a material like sunboard which is applied to the wall.


Q. Can flex or vinyl be pasted to a wall?

A. Answer is no for both. Flex has no adhesive therefore it will be difficult to paste it since it will have a lot of folds and wrinkles. Vinyl can be pasted temporarily but if the surface is not extremely smooth (like glass), the vinyl will come off very quickly. So to apply a creative on a wall, we must use a sunboard (or MDF or acrylic). We first print the vinyl, laminate it for protection and paste it onto a 3mm (or thicker) board. This board is comparatively rigid and can be easily pasted on a wall using double-sided tape.

Q. How much do they cost?


1. Flex printing in Delhi: Depending on which company you choose, the quality of printing and the brand of flex the cost can range from Rs. 8 (for very high quantity and low quality flex) to Rs. 50 (for low quantity, high quality flex) per sq ft.

2. Vinyl printing in Delhi:  Again, there are a lot of varieties in the material and printing technique. This ranges between Rs. 50 and Rs. 120 per sq ft.

3. Sunboard printing in Delhi: This ranges between Rs. 65 to Rs. 250 depending a lot of things. Sunboard can either be pasted with a layer of printed vinyl or at Amitoje India we can directly print the sunboard (a much better process, and less expensive)

At Amitoje India we can help you with all these services. Contact us today for your requirement.

By |September 19th, 2014|flex printing, vinyl printing|Comments Off|

Innovative New Cut out Stand Option by Amitoje India

Innovative New Cut out Stand by Amitoje India


So after a lot of research, exploration and hit and trial we came up with this we style of cutout standees. The most ugly part of the standee is the back metal so we decided to use some laws of physics and get rid of it. Plus metal makes things difficult, expensive and slow.  This new innovative cutout standee stands out from the traditional products in a lot of different ways.


Benefits are as follows:
1. Lower cost
Since there is no metal stand involved, the cost of the standee is much lower than the standard product in the market. Furthermore, the printing is done directly onto the material, saving a layer of vinyl in the process and hence cost.

2. Extremely stable
Since the standee has support from front and back, it just wont fall. Even if you push it, it’ll come back to it’s original position. This is something not seen in the traditional stands you see in the market.

3. Faster production
One complete standee involves only printing and automated cutting. No manual process of welding or pasting is involved. Since the printing is done directly onto the material, no vinyl needs to be printed and pasted thus saving a lot of time.

4. Excellent outdoor life
Since the inks used are UV coated, this standee is excellent for outdoor and even direct sunlight. They’re waterproof and the colors do not fade for a really long time. We use the latest in printing technology.

5. Easier/Cheaper transportation
This can be packed like any other flat print and transported easily. It also weighs lesser so overall transportation cost is always cheaper.

6. Single or double side
You have an option for having a graphic printed on one side or making a double side standee. This is usually not possible in any form of stands available in the market and makes this option extremely special.

We manufacture these and ship it all across the world. If you find these interesting, feel free to contact us. We are specialists with rollup and cutout standees and your best resource for Wood Printing and MDF printing in Delhi.

By |September 17th, 2014|cutout standee, innovation, uv printing|Comments Off|

Innovative Sunboard Vinyl Printed Dangler for Mother Dairy India

Innovative Sunboard Dangler for Mother Dairy

Recently our client Mother Diary started a new campaign called “Doodh Morning, Good Morning” which shows the health benefits of milk and diary products. Even though the client team wanted a simple dangler for their stores, we came up with a much more elegant and eye-catching solution.

After several iterations and sampling, we’re sharing some pictures of the innovative sunboard dangler we ended up making and can be seen at Mother Dairy stores.

The dangler is made from 3mm sunboard with digital vinyl printing and a layer of UV lamination. What seals the deal, are the smartly placed sunboard 3d cutouts on the dangler which make it look 3D and different. The elements are raised from the background surface by around 5mm thus giving a natural shadow around the cutout.

This was a low-budget mass-quantity product, but it can be enhanced according to your budget. Contact us for your similar requirements.

Sunboard print with sunboard cutout - in form of a dangler Sunboard print with sunboard cutout - in form of a dangler Sunboard print with sunboard cutout - in form of a dangler


Tell us what you think and how you like the concept.


Innovative Idea: Printing your creatives on Canvas for your next campaign

Printing your creatives on Canvas for your next campaign

Canvas has been used for ages for making paintings and art. But in this new age of technology, it is possible to directly print canvas in a way that is it waterproof and as fadeproof as a real painting. However, it is known by only a few that canvas is an excellent medium for marketing communication and retail display. Canvas is usually made 100% cotton and can be folded or rolled like any other fabric.

Most posters and communications are printed on either paper or self-adhesive vinyl, mounted on sunboard (foamboard) or applied directly to walls and pillars. However, there are advantages and disadvantages of both.

Printing on Vinyl/Paper

Advantages of Paper/Self-adhesive Vinyl
◦ Traditional look and feel of printed creatives
◦ Better detail can be achieved since the surface is smooth

Disadvantages of Paper/Self-adhesive Vinyl
◦ Prints will reflect light and cause glare
◦ Prints look plasticy and unnatural
◦ This method is very common and overused

Printing on Canvas

If you get a print on canvas, we suggest getting it gallery wrapped. In this case, the canvas is wrapped on a 1″ (or more) thick wooden frame and the side edges are also covered in print. This is also called a Museum wrap or Gallery wrap. A Digital photo printed on canvas and then gallery wrapped have a vibrant 3-D feel and have the look of a piece of work taken straight from a gallery or museum. Support wooden bars in the background prevent compression marks and creases in the print. Canvas prints also give the owner many framing options such as standard frames for non-stretched prints, custom-built standard frames for mounted, and floating frames which can give added aesthetics to the print.

An image printed on canvas and gallery wrapped

Advantages of Canvas prints
◦ Gives a matty, natural and earthy feel to your print.
◦ Your creatives have 3D block effect, making them look much more elegant.
◦ Virtually unlimited sizing options with many panoramics reaching lengths of 80 inches or more
◦ Can be split into multiple panels for added visual effect
◦ Can be hung in placed with high humidity without any cause for worry since the prints are waterproof
◦ Requires no installation, and can be hung and removed in a matter of seconds just like a painting.

Disadvantages of Canvas prints
◦ The texture of canvas must be considered along with the image being printed;
◦ You cannot change the image like a paper print inside of a frame; once stretched and mounted it is permanent
◦ The printing detail is not as fine as printing it on vinyl or sunboard, but that is apparent only when you look at it from a very close distance or with very small font-size

Ultimately, we suggest using a framed canvas print for your next marketing campaign. Design posters and wall graphics and hang them up like masterpieces.

As a bonus, Amitoje India provides high quality canvas printing in Delhi (India), so you can feel free to contact us.

By |September 16th, 2014|canvas printing, store branding|Comments Off|

Problems faced while switching from retail to online retail (ecommerce)

E-commerce is trending but what seems like a “low-investment-fast-growth” business idea to entrepreneurs might not be an accurate assumption. Treat this not as discouragement to start something new, but as a caution note from a person who has faced/seen people facing such problems. If you do have time and money, invest it into something everyone else is not doing. E-commerce is becoming cluttered very quickly and this creates only problems. Read on to understand the major pitfalls of e-commerce as it exists today. These simple points will help you understand the problems a novice entrepreneur or a retail will face when stepping into e-commerce.

1. Capital Intensive: E-commerce is retail in disguise. In fact, it is a bigger, hungrier form of physical retail and all the troubles like warehousing, inventory and supply chain come along. An e-commerce store is expected to have a larger range and as well as cheaper prices. Plus delivery times are always an issue so stocking inventory becomes a must in most cases – and here comes in the role of capital. So either start looking out for investors (which is not an easy task unless you’re a big-shot) or get ready to invest huge sums of your own money. But wait, if you have huge sums of money, why are you throwing it down the e-commerce drain? Buy some gold.

2. Low profit margin: This comes as a shock to anyone outside the e-commerce industry but is obvious to people inside – everyone in India (where I am from) is currently bleeding investor money. Everyone is making a loss. Even the biggest names you hear in the industry (yeah, all the karts, marts, hearts etc) are burning millions every month to acquire customers, reach a massive scale and waiting for others to die out before they can start making any profits. They’re taking returns, replacing products and pampering the consumer while bearing all these expenses just to become larger. There are several reasons why good profit margin is a far-fetched dream for companies:

a. Unit economics: The biggest mistake any uninformed entrepreneur could make is the negligence of contributions like payment gateway cost, packaging cost, shipping and handling cost and effective cataloging cost of articles to the overall margin. In e-commerce, the sourcing margins and effective margins are very different mostly because of these costs. Thus some articles are a better fit for e-commerce and some are not since even on very huge volumes, unit economics don’t work out to be positive. If the selling price of the item is low (and hence absolute sourcing margin is also low), the gateway charges, packaging, shipping and cataloging cost will easily overpower the margin and hence lead to a loss in the transaction.

To head one’s head around this, I coined a term called profit density defined as the ratio of sourcing margin to the additional e-commerce costs incurred in selling it (a major contribution of which is usually shipping cost). Profit densities are different for different categories of products. Books and beauty products have an extremely low profit density and real jewellery and apparel have a relatively high profit density. But since the universe has the habit of leveling things out, items with high profit densities are slow movers and harder to sell online and one’s with low densities are quicker and easier.

b. Cash on delivery: Since it has now become almost necessary to offer a cash on delivery service, it is very counter intuitive to know that all logistic companies actually charge to collect cash on your behalf. They actually charge a huge fixed amount (could vary from as Rs. 30 to Rs. 150 (that’s 0.5 to 2.5 USD) or sometimes even more per package depending on the provider, total volumes offered and also package value) to use your cash! This strongly degrades the unit economics.

Secondly, we all know how valuable cash is for a startup and in such an arrangement a lot of your cash-flow is stuck with the logistic company because they will take a certain amount of time to remit the money they’ve collected on your behalf.

Thirdly, almost always the logistic service provider will actually owe you more money (the cash they collected) than you owe them for delivery, thus making dealing with them a little more difficult (read hell).

Fourthly, customers are much more likely to return packages in cash on delivery cases since they haven’t paid for it. Post which the business has to incur double the shipping cost, lose out on precious inventory for a long time and still maybe end up with something that cannot be sold again, and a customer who will never buy again.

c. Lost, damaged articles: Business owners forget to take into account lost and damaged articles – which neither the service provider nor the customer will be liable for. Who else is left to bear the burden of lost/damaged inventory? This is especially harmful when you’re counting on low margins with huge volumes.

d. Competition: Consumers expect you to be the cheapest. Since you’re on the Internet, you save on the rent of a physical storefront and can pass on that benefit to the customer (very faulty premise which every customer carries in his/her mind). Moreover, pricing on the internet is very transparent so you have to keep a rock solid heart and offer the lowest margins humanly possible. In fact, cash rich competition will also sell at a loss just to drive you out of business. Competition will do everything – low prices, expensive advertisement, relaxed return policies, free shipping etc and these things start becoming must-haves instead of differentiators.

3. Logistics co-ordination and reconciliation: Since you cannot deliver everywhere all by yourself (at least initially), you will need to be dependent on logistic service providers. Fortunately or unfortunately, the performance of your service provider will determine the goodwill you create with your customer. It is certain that you will lose good and loyal customers due to a 3rd party’s poor performance and there is nothing you will be able to do about it. Customers will call your company and your operators will be recipients of heavy verbal abuse from disgruntled customers. Your operator will have no answer because they don’t know what has become of the package after it left your premises. Account reconciliation with service providers is also a similar harrowing experience wherein every kind of case and exception that can arise, will arise. Moreover, each provider will have its own format of reconciliation and reporting which you will need to adapt to.

4. Super strict IT requirements: If one of your founders is not a tech genius, quit right now. IT is the backbone of an e-commerce company and you will need it at every nook and corner of your business. The tech team will need to understand the entire business from end-to-end and develop technology to support every operation along the way. This is one section where mediocrity will fail you badly. An e-commerce company is not just “a website” which firms will make for a few thousand rupees. If you have any intention of making it big, don’t ever think of outsourcing this.

5. Marketing and SEO: Are you a marketing genius? Are you full of ideas on how to sell your product? Can you see how the current companies are doing it wrong? Think again. Marketing for an e-commerce company is a completely different ball game. It requires more of tech knowledge than anything else. You will hear terms like SEO, SEM, SMM floating around in the market and you might not understand them completely, but since you trust your marketing gut you’re brave enough to venture out into an unknown territory. The smarter choice is to keep someone who’s experienced in the field of online marketing close to you or of course to experience and learn yourself. The even smarter choice is to understand that it’s not the same as regular marketing! There are many ways of getting traffic and sales on your site, but they will require a lot of expertise, experimentation, analytics, research and dollars. Ranking #1 on google is like snatching flesh from a hungry lion – it’s hard!

In e-commerce marketing, there are only two aims to fulfill. Generate trust (by highlighting USPs and being persistent) and make yourself discoverable (bring traffic). The former will need time and effort, the latter needs money. In the competitive market out there today, advertising online has become so expensive recovering your spend seems utopian. Again, if you just started up without investor money you will face huge problems in this regard because today the online consumer has unlimited choices to buy from. If you already have raised investor money then there’s no point reading this – you can’t back out now.

6. Vendor management: If you’re thinking of sourcing from various vendors, you might be fine in the short term but this becomes a huge issue when the numbers increase. Every brand/manufacturer/distributor will have their own styles of packing, logistics, billing and measurement. Reconciling all of them is not insurmountable but a very cumbersome task. It is not possible to have everything in stock and usually you will end up accepting orders for items not in your inventory. Vendors in India will never be able to provide a synchronization system wherein you will be able to understand if item is actually in stock even with your supplier(s) for a long time to come. Moreover, manufacturing defects will then become your headache since you’re the seller and your goodwill is at stake now.

If you are a manufacturer and want to extend your physical store, this might not apply but the other problems still live unscathed. But even in that case since you cannot produce everything, you will ultimately end up sourcing from other suppliers. The better solution might be to become a vendor to already established e-commerce websites.

7. Distribution networks: If you want to sell grocery, pharmacy or other items wherein you plan to tie up with retailers, be aware that you will always end up with a very rough experience for the customer. The operations are hugely manual and hence cumbersome and delivery time is of utmost importance.


E-commerce is currently booming and everyone wants to start a website to sell stuff. What people miss are some subtle points that make e-commerce a difficult creature to rein. A genuine question that arises is that if no one is making profit, why are people continuing, why are investors investing and why are new e-shops opening everyday. The truth is everyone is playing the top-line game – not worrying about the bottom-lines at this moment. Companies want to increase their top-lines to a very large scale and rule their respective markets post which their marketing spend would decrease and a huge customer pool would have been accumulated. Beyond this point profitability would be possible but there would only be a handful survivors.

The only exit strategy that remains for e-commerce companies is either an acquisition or an IPO. Fire sales and shutdowns happen all the time but they’re not noticed by a lot of people – examples are Letsbuy and Taggle. So if you’re fully convinced that e-commerce is your life path, best of luck but be very cautious of the problems described above.

What’s your opinion?


By |August 27th, 2014|Business|Comments Off|