7 Innovative Inshop Branding Ideas from Amitoje India

7 Innovative Inshop Branding Ideas from Amitoje India

Being one of the top inshop branding agencies in the country, Amitoje India presents 7 very smart ways to brand your stores and getting consumer attention.

1. 3D Wall visuals
Everyone uses plain printed graphics on sunboard and vinyl for wall branding. However, an excellent way to create impact is to use 3D cutout jutting out of the creative. These cutouts can again be made in 5mm sunboard and attached to the background creative.

Sunboard print with sunboard cutout - in form of a dangler



2. Cutout standees (no metal stand)
Rollup standees are now a thing of the past for inshop branding. Dazzle the consumer with a cutout standee. But more than that, we present an innovative standee which needs no ugly metallic back but can stand up by itself. Also it can be double sided unlike any other standee in the market.



3. Floor graphics
People always look where they’re walking. So they can never miss a floor graphic. With a really good 3M floor-grade vinyl that we use, these creatives have a really good life even in places with high footfall.

Floor vinyl printing


4. Six sided glowbox
Inshop Branding is about creating impact and making sure people see what you have to show. Breaking the clutter is an extremely important step in that. This glowbox does exactly that.


6 sided glowbox

6 sided glowbox





5. Backlit totem
A well designed floor-standing totem with changeable graphics and LED lighting. A mobile and elegant design which can be placed anywhere you have some extra space in your stores.


Backlit totem

Backlit totem





6. Canvas frames
Canvas has traditionally been used for paintings and art. However, people miss out how good a medium it is to print marketing communication material. It’s matte and fabric look gives it an extremely rich feel. Moreover, when mounted on a 1″ wooden frame, it can be hung anywhere like a painting and looks very different from all the other plasticy posters people see everywhere.

An image printed on canvas and gallery wrapped



7. Metallic Prints
Another interesting medium to print creatives on is metal. This can be done by printing on ACP or a metallic vinyl which can then be used like normal vinyl but there’s lively glow in the prints which gives it an impeccable sheen.


We can help you with all these solutions anywhere across the country. Amitoje India is the leader in Inshop branding and we provide all kinds of branding, execution and retail fabrication services all across India. Contact us to know more.

What printing resolution do I need: Printer resolution demystified

What printing resolution do I need?


What is DPI and how does it relate to print size?

DPI stands for dots-per-inch. Any digital printer in the world converts your images to dots and places those dots on the paper/media. These small colored dots merge up to form your printed image. A lot of complicated algorithms go into how to printer optimizes its internal printing mechanism but we’ll keep it extremely easy to understand.

You would surely know that your images on your computer are also made of up several dots – called pixels. So when we say an image is 1240 by 900 – we’re essentially saying there are 1240 columns and 900 rows of pixels – a total of 1240 x 900 = 1,116,000 dots (or pixels) that make up the image.

Now when we go ahead and print this image, the printer needs to understand how large we want to print it. So we tell the printer that this image is 100 dpi (or ppi). Which means we are asking the printer to place 100 dots of this image per inch. And since we have 1240 dots in the horizontal direction, the width of the print will be 12.4 inches. Similarly, the height will be 9 inches.

The simple formula is

Print dimension = Pixels / Resolution

Relation of dpi, pixels and print size

What resolution do I need for various digital printing formats?

Remember the number of pixels is the information contained in an image. You can’t change it. (You can do so forcefully, but it really doesn’t help – see later questions). So if an image is 1240 x 900 pixels, we can choose a resolution for the image (in a software like Photoshop) to suit our printing requirements. The smaller the resolution, the larger the print we can get from the same image. But if we keep the resolution too low (or print size too high) then the print gets pixellated and doesn’t look good. This is where experience comes in. We have been printing images for years now and these are just some rough guidelines to follow for the best resolutions.

Very important: You DO NOT need 300 dpi for all printing formats. Especially not for large-format printing (where the sizes in the range of a few feet)

Sunboard / Vinyl printing: Due to the relatively smooth surface, a good printing resolution is around 100-120 dpi. You can of course use a larger resolution at your print size, but it won’t make a difference.

Flex printing: Since the flex surface is extremely rough, anything around 72-80 dpi is good enough. But for very very large sizes like hoardings – we even use resolutions between 35-60 dpi sometimes.

Glass/Acrylic printing: You want to stay within 90-120 dpi for a smooth surface like glass

Canvas Printing: Since canvas again is textured, a 72 – 100 dpi works perfectly.

Leather printing: For leather, depending on leather grain, stay within 70-100 dpi.

Paper printing: Coming to small format printing the widely accepted norm is 300 dpi. The reason is that we have to hold paper prints very close to our eyes. So the printing has to be extremely crisp which means resolution must be high.


What does hi-res mean?

Hi-res simply stands for high-resolution. There is no standard for this and it is relative. Basically any image that fits your print size and resolution is hi-res. Anything that is way below that is low-res.


Can I convert low-res files to hi-res?

There can be no automatic way of conversion. Only because if a file does not contain enough information to display it in a very large size, you can’t force it to acquire more info. If a file is 1200 x 900 pixels, you can force it to resize to 2400 x 1800 pixels in many software but they use approximation algorithms to extend already available data.

If you have a file 1200 x 900 which you forcefully resize to 2400 x 1800, and you print it in 100 dpi resolution (24 inches x 18 inches), you will see the the result will not be very satisfactory. The pixels will appear botched and squared. Only because the files does not have enough information to be represented in such a size. You can get away with this if the print has to be seen from a large distance – that’s when a relatively low distance works.

Usually, if you have a really large print size say more than 10ft, it will probably be viewed for a greater distance and that is when you can afford to have a low-resolution print without the viewer noticing.


Where do I find hi-res files?

Images and pictures with very good resolution and print size capability are found all across in the internet. Depending on your use, you can purchase images from stock sites such as shutterstock.com, istockphoto.com, 123rf.com etc. You can also find large sized images on google and bing image searches but be careful about copyright issues.

Finally, if get prints at Amitoje India, we will  guide you through the process and make sure the files that you give are good enough to be printed at the size you want.


Amitoje India: Special deals for bulk canvas photo prints

Amitoje India: Special deals for bulk canvas photo prints

Being one of the largest print service providers in the country, we’re happy to announce that we can provide special deals for bulk printing on canvas. 

We can print canvas upto 6ft in width and an unlimited height. We use a 100% cotton canvas which is coated for excellent print quality. Using our high-end UV digital 4-color printing machines, we can print pictures, designs, paintings and photos on canvas in spectacular detail.

Moreover, these prints are waterproof and weatherproof since they the special inks are cured using UV lamps. This makes the print resistant to moisture, scratching or sunlight.

If you have a large requirement and little time, do not worry. We have an unmatched production capacity and can deliver thousands of square feet of printed canvas per day. Our retail price for canvas photo printing is Rs. 250 per sqft (as of today) but we can provide heavy discount and cheap prices on canvas prints. Contact us with your specific query.

By |September 19th, 2014|canvas printing|Comments Off|

Innovative Idea: Printing your creatives on Canvas for your next campaign

Printing your creatives on Canvas for your next campaign

Canvas has been used for ages for making paintings and art. But in this new age of technology, it is possible to directly print canvas in a way that is it waterproof and as fadeproof as a real painting. However, it is known by only a few that canvas is an excellent medium for marketing communication and retail display. Canvas is usually made 100% cotton and can be folded or rolled like any other fabric.

Most posters and communications are printed on either paper or self-adhesive vinyl, mounted on sunboard (foamboard) or applied directly to walls and pillars. However, there are advantages and disadvantages of both.

Printing on Vinyl/Paper

Advantages of Paper/Self-adhesive Vinyl
◦ Traditional look and feel of printed creatives
◦ Better detail can be achieved since the surface is smooth

Disadvantages of Paper/Self-adhesive Vinyl
◦ Prints will reflect light and cause glare
◦ Prints look plasticy and unnatural
◦ This method is very common and overused

Printing on Canvas

If you get a print on canvas, we suggest getting it gallery wrapped. In this case, the canvas is wrapped on a 1″ (or more) thick wooden frame and the side edges are also covered in print. This is also called a Museum wrap or Gallery wrap. A Digital photo printed on canvas and then gallery wrapped have a vibrant 3-D feel and have the look of a piece of work taken straight from a gallery or museum. Support wooden bars in the background prevent compression marks and creases in the print. Canvas prints also give the owner many framing options such as standard frames for non-stretched prints, custom-built standard frames for mounted, and floating frames which can give added aesthetics to the print.

An image printed on canvas and gallery wrapped

Advantages of Canvas prints
◦ Gives a matty, natural and earthy feel to your print.
◦ Your creatives have 3D block effect, making them look much more elegant.
◦ Virtually unlimited sizing options with many panoramics reaching lengths of 80 inches or more
◦ Can be split into multiple panels for added visual effect
◦ Can be hung in placed with high humidity without any cause for worry since the prints are waterproof
◦ Requires no installation, and can be hung and removed in a matter of seconds just like a painting.

Disadvantages of Canvas prints
◦ The texture of canvas must be considered along with the image being printed;
◦ You cannot change the image like a paper print inside of a frame; once stretched and mounted it is permanent
◦ The printing detail is not as fine as printing it on vinyl or sunboard, but that is apparent only when you look at it from a very close distance or with very small font-size

Ultimately, we suggest using a framed canvas print for your next marketing campaign. Design posters and wall graphics and hang them up like masterpieces.

As a bonus, Amitoje India provides high quality canvas printing in Delhi (India), so you can feel free to contact us.

By |September 16th, 2014|canvas printing, store branding|Comments Off|