What printing resolution do I need: Printer resolution demystified

What printing resolution do I need?


What is DPI and how does it relate to print size?

DPI stands for dots-per-inch. Any digital printer in the world converts your images to dots and places those dots on the paper/media. These small colored dots merge up to form your printed image. A lot of complicated algorithms go into how to printer optimizes its internal printing mechanism but we’ll keep it extremely easy to understand.

You would surely know that your images on your computer are also made of up several dots – called pixels. So when we say an image is 1240 by 900 – we’re essentially saying there are 1240 columns and 900 rows of pixels – a total of 1240 x 900 = 1,116,000 dots (or pixels) that make up the image.

Now when we go ahead and print this image, the printer needs to understand how large we want to print it. So we tell the printer that this image is 100 dpi (or ppi). Which means we are asking the printer to place 100 dots of this image per inch. And since we have 1240 dots in the horizontal direction, the width of the print will be 12.4 inches. Similarly, the height will be 9 inches.

The simple formula is

Print dimension = Pixels / Resolution

Relation of dpi, pixels and print size

What resolution do I need for various digital printing formats?

Remember the number of pixels is the information contained in an image. You can’t change it. (You can do so forcefully, but it really doesn’t help – see later questions). So if an image is 1240 x 900 pixels, we can choose a resolution for the image (in a software like Photoshop) to suit our printing requirements. The smaller the resolution, the larger the print we can get from the same image. But if we keep the resolution too low (or print size too high) then the print gets pixellated and doesn’t look good. This is where experience comes in. We have been printing images for years now and these are just some rough guidelines to follow for the best resolutions.

Very important: You DO NOT need 300 dpi for all printing formats. Especially not for large-format printing (where the sizes in the range of a few feet)

Sunboard / Vinyl printing: Due to the relatively smooth surface, a good printing resolution is around 100-120 dpi. You can of course use a larger resolution at your print size, but it won’t make a difference.

Flex printing: Since the flex surface is extremely rough, anything around 72-80 dpi is good enough. But for very very large sizes like hoardings – we even use resolutions between 35-60 dpi sometimes.

Glass/Acrylic printing: You want to stay within 90-120 dpi for a smooth surface like glass

Canvas Printing: Since canvas again is textured, a 72 – 100 dpi works perfectly.

Leather printing: For leather, depending on leather grain, stay within 70-100 dpi.

Paper printing: Coming to small format printing the widely accepted norm is 300 dpi. The reason is that we have to hold paper prints very close to our eyes. So the printing has to be extremely crisp which means resolution must be high.


What does hi-res mean?

Hi-res simply stands for high-resolution. There is no standard for this and it is relative. Basically any image that fits your print size and resolution is hi-res. Anything that is way below that is low-res.


Can I convert low-res files to hi-res?

There can be no automatic way of conversion. Only because if a file does not contain enough information to display it in a very large size, you can’t force it to acquire more info. If a file is 1200 x 900 pixels, you can force it to resize to 2400 x 1800 pixels in many software but they use approximation algorithms to extend already available data.

If you have a file 1200 x 900 which you forcefully resize to 2400 x 1800, and you print it in 100 dpi resolution (24 inches x 18 inches), you will see the the result will not be very satisfactory. The pixels will appear botched and squared. Only because the files does not have enough information to be represented in such a size. You can get away with this if the print has to be seen from a large distance – that’s when a relatively low distance works.

Usually, if you have a really large print size say more than 10ft, it will probably be viewed for a greater distance and that is when you can afford to have a low-resolution print without the viewer noticing.


Where do I find hi-res files?

Images and pictures with very good resolution and print size capability are found all across in the internet. Depending on your use, you can purchase images from stock sites such as shutterstock.com, istockphoto.com, 123rf.com etc. You can also find large sized images on google and bing image searches but be careful about copyright issues.

Finally, if get prints at Amitoje India, we will  guide you through the process and make sure the files that you give are good enough to be printed at the size you want.


Flex and Vinyl Banners printing cost in Delhi

Flex and Vinyl Banners printing cost in Delhi

Q. What is the difference between flex and vinyl ?

A. Flex printing and Vinyl printing are commonly used terms in the industry however a lot of customers seem to have little idea. Let’s discuss these terms one by one.

Flex is a cloth-like material which is made from PVC. Flex is a much rougher and thicker material mostly used for outdoor purposes. Flex usually has a cross-hatch texture due to its manufacturing process and is usually printed by a technique called solvent printing. (The inks are solvent based). UV Printing on flex is also possible in which case the inks are UV-cured.

Vinyl is short for SAV (Self-Adhesive-Vinyl). Vinyl is like a much smoother PVC paper which has a layer of adhesive on one side. The side without the adhesive can be printed using various technologies – solvent printing on vinyl, eco-solvent printing on vinyl and UV printing on vinyl. One the print has been done, the vinyl can be pasted on any surface like a sticker. Basically, vinyl printing is just sticker printing.


Q. How are flex and vinyl used?

A. Flex is used to make larger banners and hoardings. Usually flex comes in rolls of 10ft width and a very long length. So very huge prints can be made using flex mostly because they go onto billboards, unipoles etc.

Vinyl, on the other hand, is usually printed and either applied directly onto glass or first pasted on a material like sunboard which is applied to the wall.


Q. Can flex or vinyl be pasted to a wall?

A. Answer is no for both. Flex has no adhesive therefore it will be difficult to paste it since it will have a lot of folds and wrinkles. Vinyl can be pasted temporarily but if the surface is not extremely smooth (like glass), the vinyl will come off very quickly. So to apply a creative on a wall, we must use a sunboard (or MDF or acrylic). We first print the vinyl, laminate it for protection and paste it onto a 3mm (or thicker) board. This board is comparatively rigid and can be easily pasted on a wall using double-sided tape.

Q. How much do they cost?


1. Flex printing in Delhi: Depending on which company you choose, the quality of printing and the brand of flex the cost can range from Rs. 8 (for very high quantity and low quality flex) to Rs. 50 (for low quantity, high quality flex) per sq ft.

2. Vinyl printing in Delhi:  Again, there are a lot of varieties in the material and printing technique. This ranges between Rs. 50 and Rs. 120 per sq ft.

3. Sunboard printing in Delhi: This ranges between Rs. 65 to Rs. 250 depending a lot of things. Sunboard can either be pasted with a layer of printed vinyl or at Amitoje India we can directly print the sunboard (a much better process, and less expensive)

At Amitoje India we can help you with all these services. Contact us today for your requirement.

By |September 19th, 2014|flex printing, vinyl printing|Comments Off|