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ACRYLIC PRINTING APPLICATION: SLIM LED BLOCKOUT SIGNAGE

ACRYLIC PRINTING APPLICATION: SLIM LED BLOCKOUT SIGNAGE

Amitoje India are of the original manufacturers of  slim LED blockout signage. It’s an excellent branding tool and made using an edge-lit technology, the whole signage is a slim 10mm piece of solid acrylic.

The printing technology used is direct UV printing on the reverse side of acrylic and this is joined to a edge-lit light difussing sheet which is also made of acrylic. The whole unit is sealed and a hanging, fixing or counter-top base stand is fitted to the LED blockout signage.

 

Slim Blockout - Printing on acrylic with LEDs

Slim Blockout – Printing on acrylic with LEDs

 

 

Slim Blockout - Printing on acrylic with LEDs

Slim Blockout – Printing on acrylic with LEDs

 

The speciality about blockout LED signage is that only a certain portion is backlit and we have an option to choose the area we want to highlight. This is also called a highlight slim LED unit. It has excellent use in bars, pubs and retail outlets and is an excellent way of inshop branding.

blockout3Approximate price range: These blockout LED signs range between Rs. 1000-1800 per sqft depending on the size, quantity, shape and other customization requirements. Sampling is more expensive. Contact us today with your requirements.

What happens when you push our double sided cutout

You’ll see.

We’ve launched these a while ago, our customers have loved it and thousands have been made by us. But this is the first time we’ve made a video showing how stable our novel design of a self standing cutout can be. Click below to watch the video.

 

Contact us today – info@amitoje.com

Call +91 98104 007 63

7 Innovative Inshop Branding Ideas from Amitoje India

7 Innovative Inshop Branding Ideas from Amitoje India

Being one of the top inshop branding agencies in the country, Amitoje India presents 7 very smart ways to brand your stores and getting consumer attention.

1. 3D Wall visuals
Everyone uses plain printed graphics on sunboard and vinyl for wall branding. However, an excellent way to create impact is to use 3D cutout jutting out of the creative. These cutouts can again be made in 5mm sunboard and attached to the background creative.

Sunboard print with sunboard cutout - in form of a dangler

 

 

2. Cutout standees (no metal stand)
Rollup standees are now a thing of the past for inshop branding. Dazzle the consumer with a cutout standee. But more than that, we present an innovative standee which needs no ugly metallic back but can stand up by itself. Also it can be double sided unlike any other standee in the market.

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3. Floor graphics
People always look where they’re walking. So they can never miss a floor graphic. With a really good 3M floor-grade vinyl that we use, these creatives have a really good life even in places with high footfall.

Floor vinyl printing

 

4. Six sided glowbox
Inshop Branding is about creating impact and making sure people see what you have to show. Breaking the clutter is an extremely important step in that. This glowbox does exactly that.

 

6 sided glowbox

6 sided glowbox

 

 

 

 

5. Backlit totem
A well designed floor-standing totem with changeable graphics and LED lighting. A mobile and elegant design which can be placed anywhere you have some extra space in your stores.

 

Backlit totem

Backlit totem

 

 

 

 

6. Canvas frames
Canvas has traditionally been used for paintings and art. However, people miss out how good a medium it is to print marketing communication material. It’s matte and fabric look gives it an extremely rich feel. Moreover, when mounted on a 1″ wooden frame, it can be hung anywhere like a painting and looks very different from all the other plasticy posters people see everywhere.

An image printed on canvas and gallery wrapped

 

 

7. Metallic Prints
Another interesting medium to print creatives on is metal. This can be done by printing on ACP or a metallic vinyl which can then be used like normal vinyl but there’s lively glow in the prints which gives it an impeccable sheen.

 

We can help you with all these solutions anywhere across the country. Amitoje India is the leader in Inshop branding and we provide all kinds of branding, execution and retail fabrication services all across India. Contact us to know more.

What is Inshop branding and what process is followed by Amitoje India?

What is Inshop branding

When you sell products in retail, be it your own store or through a multi-brand outlet or through modern retail outlets, you need brand and decorate the retail space. You need to put prints and creatives that capture the attention of the consumer towards your brand. Moreover, you need to make it look like the space belongs to your brand. These are universally accepted methods of retail marketing.

1. Wall / Pillar branding – The most commonly used form of inshop branding is to apply prints on the walls and pillars of a retail outlet. These graphics are usually printed on 3mm sunboard (either direct or printed vinyl mounted) and this sunboard is applied to the wall surfaces. We can’t apply vinyl directly to wall or pillar surfaces.

2. Glass branding – It could be a window glass or a partition, various form of vinyl prints are available. To know more check this post out to find out various forms of vinyl which can be used for glass and window branding.

3. Shop in shop – We create various forms of shop in shop display and POP stands at our own in-house carpentry and fabrication unit.

4. Dealer Board and glow signs – A very successful practice of retail branding includes providing dealer boards to 3rd party dealers with company branding. This helps enhance brand image at little cost and tells the consumer clearly where your product is sold. Amitoje India takes turnkey projects for glow sign board installation across the country with a product range starting from budget boards to premium quality signage.

5. Standees and poster display stands – It is also feasible to place rollup standees, cutout standees and display stands at retail outlets to grab consumer attention. It is important to be innovative in this respect. We recently came up with an innovative cutout stand format which has been successfully used by a lot of our clients.

The process followed by Amitoje India

Amitoje India is one of the leading inshop branding agencies in India. We execute retail branding activities for a huge number of companies in India and follow a strict process. The steps are as follows:

1. Recee – Our experienced team visits the location beforehand to take measurements, click pictures and understand how the installation will happen on site.

2. Creative adaptation and approval – After we have the sizes, we adapt a single creative provided by the client into various sizes for various stores and morph them onto actual images of the store. This gives the client a very good idea about how their store would look after installation. The visual merchandizers then approve or suggest changes in the layouts.

3. Print/production – Once the morphing is approved, our production starts. We have one of the largest infrastructure in the country for manufacturing of promotional prints, signage and other POS material.

4. Transportation to different locations – Since we deal with a lot MNCs and corporates with presence all over India, we service all parts of the country. Our installation teams travel far and wide and complete campaign executions in the least possible time. Sometimes the material is also sent through logistic agencies depending on the material and location to optimize costs. These plans are always shared with the client team.

5. Installation – The skilled installation team has over 50 people who are on our payroll and work in all locations across to delivery quality and timely service. They then click pictures and get verification forms signed.

6. Pictures and support documents provided – These pictures and forms are then provided to client for billing and verification purposes.

We are one of the most experienced and organized players in the market for such activities and have helped tens of brands with their retail inshop branding needs. Don’t hesitate to contact us to find out more how we can help you.

Innovative Sunboard Vinyl Printed Dangler for Mother Dairy India

Innovative Sunboard Dangler for Mother Dairy

Recently our client Mother Diary started a new campaign called “Doodh Morning, Good Morning” which shows the health benefits of milk and diary products. Even though the client team wanted a simple dangler for their stores, we came up with a much more elegant and eye-catching solution.

After several iterations and sampling, we’re sharing some pictures of the innovative sunboard dangler we ended up making and can be seen at Mother Dairy stores.

The dangler is made from 3mm sunboard with digital vinyl printing and a layer of UV lamination. What seals the deal, are the smartly placed sunboard 3d cutouts on the dangler which make it look 3D and different. The elements are raised from the background surface by around 5mm thus giving a natural shadow around the cutout.

This was a low-budget mass-quantity product, but it can be enhanced according to your budget. Contact us for your similar requirements.

Sunboard print with sunboard cutout - in form of a dangler Sunboard print with sunboard cutout - in form of a dangler Sunboard print with sunboard cutout - in form of a dangler

 

Tell us what you think and how you like the concept.

 

5 tips for visual merchandizing for retail in India

The visual presentation in the store has always been the major customer motivation accounting for the a majority of retail purchase.

Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every merchandizer should keep in mind.

1. Show less, Focus more
The human mind has a limited attention and focus span and therefore it is advisable to keep the display simple and uncluttered. Leave a lot of space around. The most common mistake is trying to show too much at the same time. Props should be simple in shape, preferably something that provides a large mass of color or texture, such as blocks, covered boxes or risers.

2. Attract first, provide choice later: Pyramid method
Place one element at the top of the display which is clear and focussed. Below that, in the form of a pyramid, place other elements which provide choice. It’s hard to go wrong with a pyramid display.

3. Love odd numbers
Always place an odd number of elements in a group. Since it’s easier for the brain to zone in on the middle and the arrangement is slightly off balance, the eyes moves around to look at each frame or object. A perfectly balanced arrangement ie even no is dull to the eye.

4. Repeat, repeat and repeat
Use variations of identical elements as that creates a very powerful display mechanism. It’s a simple idea but can have a lot of impact on the mind of the consumer and it’s hard to miss such a display.

5. Contrast is key
Make sure the items or frames you want to focus clearly contrast with the background. This includes color contrast as well as material texture contrast. For example, don’t put a metal frame on top of a glossy background. Try making the background dull and repeated so that the frame that displays important information stands out.

6. BONUS: Always hire a good agency to execute your campaigns. An idea is only as good as it’s execution. So while your presentation might look fabulous in your laptop, the real thing in the store must be as efficiently done. See www.amitoje.com or contact us to find out more on how we can help you in this regard.

“Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise.”
Paco Underhill, Why We Buy

Get comfortable with having some empty space in your high fashion displays. Crowding is a symbol of low value. So anything that is high value deserves a lot of space around it. If you keep an expensive item in a crowd the human brain perceives it to be of lower value.

Above all, use the K.I.S.S. theory of display: Keep It Simple, Sweetheart!