Amitoje India are of the original manufacturers of  slim LED blockout signage. It’s an excellent branding tool and made using an edge-lit technology, the whole signage is a slim 10mm piece of solid acrylic.

The printing technology used is direct UV printing on the reverse side of acrylic and this is joined to a edge-lit light difussing sheet which is also made of acrylic. The whole unit is sealed and a hanging, fixing or counter-top base stand is fitted to the LED blockout signage.


Slim Blockout - Printing on acrylic with LEDs

Slim Blockout – Printing on acrylic with LEDs



Slim Blockout - Printing on acrylic with LEDs

Slim Blockout – Printing on acrylic with LEDs


The speciality about blockout LED signage is that only a certain portion is backlit and we have an option to choose the area we want to highlight. This is also called a highlight slim LED unit. It has excellent use in bars, pubs and retail outlets and is an excellent way of inshop branding.

blockout3Approximate price range: These blockout LED signs range between Rs. 1000-1800 per sqft depending on the size, quantity, shape and other customization requirements. Sampling is more expensive. Contact us today with your requirements.

What happens when you push our double sided cutout

You’ll see.

We’ve launched these a while ago, our customers have loved it and thousands have been made by us. But this is the first time we’ve made a video showing how stable our novel design of a self standing cutout can be. Click below to watch the video.


Contact us today – info@amitoje.com

Call +91 98104 007 63

What printing resolution do I need: Printer resolution demystified

What printing resolution do I need?


What is DPI and how does it relate to print size?

DPI stands for dots-per-inch. Any digital printer in the world converts your images to dots and places those dots on the paper/media. These small colored dots merge up to form your printed image. A lot of complicated algorithms go into how to printer optimizes its internal printing mechanism but we’ll keep it extremely easy to understand.

You would surely know that your images on your computer are also made of up several dots – called pixels. So when we say an image is 1240 by 900 – we’re essentially saying there are 1240 columns and 900 rows of pixels – a total of 1240 x 900 = 1,116,000 dots (or pixels) that make up the image.

Now when we go ahead and print this image, the printer needs to understand how large we want to print it. So we tell the printer that this image is 100 dpi (or ppi). Which means we are asking the printer to place 100 dots of this image per inch. And since we have 1240 dots in the horizontal direction, the width of the print will be 12.4 inches. Similarly, the height will be 9 inches.

The simple formula is

Print dimension = Pixels / Resolution

Relation of dpi, pixels and print size

What resolution do I need for various digital printing formats?

Remember the number of pixels is the information contained in an image. You can’t change it. (You can do so forcefully, but it really doesn’t help – see later questions). So if an image is 1240 x 900 pixels, we can choose a resolution for the image (in a software like Photoshop) to suit our printing requirements. The smaller the resolution, the larger the print we can get from the same image. But if we keep the resolution too low (or print size too high) then the print gets pixellated and doesn’t look good. This is where experience comes in. We have been printing images for years now and these are just some rough guidelines to follow for the best resolutions.

Very important: You DO NOT need 300 dpi for all printing formats. Especially not for large-format printing (where the sizes in the range of a few feet)

Sunboard / Vinyl printing: Due to the relatively smooth surface, a good printing resolution is around 100-120 dpi. You can of course use a larger resolution at your print size, but it won’t make a difference.

Flex printing: Since the flex surface is extremely rough, anything around 72-80 dpi is good enough. But for very very large sizes like hoardings – we even use resolutions between 35-60 dpi sometimes.

Glass/Acrylic printing: You want to stay within 90-120 dpi for a smooth surface like glass

Canvas Printing: Since canvas again is textured, a 72 – 100 dpi works perfectly.

Leather printing: For leather, depending on leather grain, stay within 70-100 dpi.

Paper printing: Coming to small format printing the widely accepted norm is 300 dpi. The reason is that we have to hold paper prints very close to our eyes. So the printing has to be extremely crisp which means resolution must be high.


What does hi-res mean?

Hi-res simply stands for high-resolution. There is no standard for this and it is relative. Basically any image that fits your print size and resolution is hi-res. Anything that is way below that is low-res.


Can I convert low-res files to hi-res?

There can be no automatic way of conversion. Only because if a file does not contain enough information to display it in a very large size, you can’t force it to acquire more info. If a file is 1200 x 900 pixels, you can force it to resize to 2400 x 1800 pixels in many software but they use approximation algorithms to extend already available data.

If you have a file 1200 x 900 which you forcefully resize to 2400 x 1800, and you print it in 100 dpi resolution (24 inches x 18 inches), you will see the the result will not be very satisfactory. The pixels will appear botched and squared. Only because the files does not have enough information to be represented in such a size. You can get away with this if the print has to be seen from a large distance – that’s when a relatively low distance works.

Usually, if you have a really large print size say more than 10ft, it will probably be viewed for a greater distance and that is when you can afford to have a low-resolution print without the viewer noticing.


Where do I find hi-res files?

Images and pictures with very good resolution and print size capability are found all across in the internet. Depending on your use, you can purchase images from stock sites such as shutterstock.com, istockphoto.com, 123rf.com etc. You can also find large sized images on google and bing image searches but be careful about copyright issues.

Finally, if get prints at Amitoje India, we will  guide you through the process and make sure the files that you give are good enough to be printed at the size you want.



Direct UV printing vs Vinyl Printing on Sun board

6 reasons why UV printing is a better and smart choice

Direct UV printing entails feeding a blank sheet to the machine and the sheet is directly printed without the need of any other film or sticker to be pasted on it. This form of printing has a lot of benefits over the traditional form of vinyl pasted on MDF/Sunboard.

1. Speed: Believe it or not, printing a substrate like Sunboard or sunpack or MDF directly is a much faster process than printing on a vinyl (which is usually quite slow itself), and then pasting it on another material. When time is of the essence faster production makes all the difference.

2. Cost: Since a lot of material, time and effort are saved in this process, direct UV printing will usually turn out to be cheaper than vinyl mounting. This cost benefit can further be passed to the custom and creates a win-win situation.

3. Peeling/durability: One of the major problems seen with vinyl applications are peeling edges. When you print a sheet directly, there is no question of any print peeling or scraping since the inks are UV cured and therefore permanent. These inks are water-proof and sun-proof so ensure a much longer durability and quality of the end product.

4. Color fading: Since the inks used to directly print a sheet are UV cured, they’re inherently protected from the Sun’s UV rays which are responsible for fading prints over time. These materials can last for as long as 3-5 years even in direct sunlight

5. Eco-friendly: Direct UV printing does not use solvent or eco-solvent ink forms. This is the latest technology in the printing world and is the most eco-friendly solution available. If you care about the environment, let your products show that.

6. Print-Cut-Sync: If you want a sun board or MDF cut out, it is much easier and efficient to sync a directly printed sheet with the cutting shape since the whole process is automatic and no manual intervention is needed. As a result, cut outs are faster and neater.

All of these make choosing direct UV printing a logical choice over digital vinyl printing. People are still not aware of the advancements and benefits of newer technologies and we at Amitoje India, feel it is our responsibility to spread this knowledge. We house all printing technologies like solvent printing, eco-solvent printing, digital printing and UV printing in-house and understand the benefits and disadvantages.

How to Print Leather

How to Print directly onto Leather

By now you’ve definitely seen the best of brands using printed leather in their products and you’ve begun to wonder how is it that they’re doing that.

This might not be intuitive but with new technology, a lot of equipment and services are available which might help you print directly onto leather. This printed leather can further be used to make bags, belts, jackets, covers, cases and what not.

What is the process of printing leather?

The process is quite simple actually. In the case of thick real leather, the sheet or skin is kept on a the bed of UV flatbed printing machine. The machine has a movable printing head that moves along the bed and keeps printing the relevant portion without moving the leather.

For artificial leather which comes in rolls, there are special UV roll-to-roll printing machines which print leather like any other paper or vinyl surface. The only difference is that these inks are UV-cured and hence form a permanent thin layer on the surface thus giving the material a spectacular finish.

This is quite an advanced technology and these machines costs hundreds of thousands of dollars. The good news for you is you don’t have to spend that much as UV printing companies will do it for you.

What kinds of leather can I print on?

There is no real limitation – the leather can be real (cow, goat, sheep, buffalo) or artificial (PU foam, Leatherite, Rexine, fabric based etc) . Though it sometimes might be a problem to print on leather which is extremely stretchable for it’s size can change and since the print is a fixed size, it might lose some of its ink. But for the thicker lot or the non-stretchable sheets, it’s much easier.

Can I print on a specific color of leather?

Ordinarily, leather which needs to be printed should be of a white or a light color. Since printing always needs a white (or light colored) base as colored inks are deposited onto the surface, printing dark leathers can sometimes be an issue. However, with the advent of white printing this is resolved too. The UV machine first prints a layer of white ink wherever the colored ink has to fall and the colored printing is done as a second process hence giving us the ability to print on all colors however this is more time consuming and expensive.

Jacket made by Printing on black leather

Jacket made by Printing on black leather

Do we need an extra coating on the leather after printing it?

Sometimes. Depending on the grain and surface quality of leather, sometime the UV curing is not enough and an additional layer of a UV liquid laminate might be required to make sure the ink stays in place. The print service provider will be able to help you with these details.

Amitoje India is one of India’s leading provider for UV Leather printing in Delhi, India. Contact us for more details.


By |September 22nd, 2014|leather printing, uv printing|Comments Off|

What is Sun board (foam board) and how is it used in printing?

What is Sun board (foam board) and how is it used in printing?

Sun board or Foam board is a very strong, light, and easily cut sheet material used for the mounting of vinyl prints, as backing in framing, and for painting. It usually has three layers — an inner layer of polystyrene foam and a white claycoated paper on the outside.

Apart from printing, Sun board is commonly used to prototype objects, produce architectural models, and to make casting patterns. Backgrounds for scale model displays, dioramas, and games (computer) are often produced by hobbyists from sun board. It’s often useful for photographers as a reflector for light in the studio, and in the design industry to display presentations of new products; Another use is with aero-modellers for building small radio-controlled aircraft.


An example of printed sun board  (using UV flatbed)

An example of printed sun board (using UV flatbed)


But nowadays sun board is widely used in India and around the world for large format printing and store branding. Photos or creatives are first printed on a self-adhesive vinyl which is then mounted on to the sun board. This sun board can then be taken pasted on a wall, pillar or other flat surfaces using either double-sided adhesive tapes or nails depending on the surface. The more modern method is to print the sun board directly using a UV flatbed printing machine. UV prints on sun board last longer and are free from peeling problems.

What is the image resolution required to print on sun boards ?

In any large-format printing solution, the recommended image resolution is between 72 to 100 dpi at actual size. It is a myth that your images need to be 300 dpi. That is valid for small format printing (like brochures or catalogs) but for prints which are larger in size and have to be seen from a distance, 72 to 100 is a really good print resolution.

Where can I get sun board prints in Delhi, Gurgaon, Noida ?

Amitoje India is your best source for printing on sun board in and around the NCR region.

What is the general price for sun board printing in Delhi, Gurgaon, Noida and other parts of India ?

The price can range from Rs. 75 per sq ft to Rs. 200 per sq ft (USD 1.2 to 3.5) depending on the total quantities for print and quality of print and material required. Contact us to find out more information.

Innovative New Cut out Stand Option by Amitoje India

Innovative New Cut out Stand by Amitoje India


So after a lot of research, exploration and hit and trial we came up with this we style of cutout standees. The most ugly part of the standee is the back metal so we decided to use some laws of physics and get rid of it. Plus metal makes things difficult, expensive and slow.  This new innovative cutout standee stands out from the traditional products in a lot of different ways.


Benefits are as follows:
1. Lower cost
Since there is no metal stand involved, the cost of the standee is much lower than the standard product in the market. Furthermore, the printing is done directly onto the material, saving a layer of vinyl in the process and hence cost.

2. Extremely stable
Since the standee has support from front and back, it just wont fall. Even if you push it, it’ll come back to it’s original position. This is something not seen in the traditional stands you see in the market.

3. Faster production
One complete standee involves only printing and automated cutting. No manual process of welding or pasting is involved. Since the printing is done directly onto the material, no vinyl needs to be printed and pasted thus saving a lot of time.

4. Excellent outdoor life
Since the inks used are UV coated, this standee is excellent for outdoor and even direct sunlight. They’re waterproof and the colors do not fade for a really long time. We use the latest in printing technology.

5. Easier/Cheaper transportation
This can be packed like any other flat print and transported easily. It also weighs lesser so overall transportation cost is always cheaper.

6. Single or double side
You have an option for having a graphic printed on one side or making a double side standee. This is usually not possible in any form of stands available in the market and makes this option extremely special.

We manufacture these and ship it all across the world. If you find these interesting, feel free to contact us. We are specialists with rollup and cutout standees and your best resource for Wood Printing and MDF printing in Delhi.

By |September 17th, 2014|cutout standee, innovation, uv printing|Comments Off|

Innovative Sunboard Vinyl Printed Dangler for Mother Dairy India

Innovative Sunboard Dangler for Mother Dairy

Recently our client Mother Diary started a new campaign called “Doodh Morning, Good Morning” which shows the health benefits of milk and diary products. Even though the client team wanted a simple dangler for their stores, we came up with a much more elegant and eye-catching solution.

After several iterations and sampling, we’re sharing some pictures of the innovative sunboard dangler we ended up making and can be seen at Mother Dairy stores.

The dangler is made from 3mm sunboard with digital vinyl printing and a layer of UV lamination. What seals the deal, are the smartly placed sunboard 3d cutouts on the dangler which make it look 3D and different. The elements are raised from the background surface by around 5mm thus giving a natural shadow around the cutout.

This was a low-budget mass-quantity product, but it can be enhanced according to your budget. Contact us for your similar requirements.

Sunboard print with sunboard cutout - in form of a dangler Sunboard print with sunboard cutout - in form of a dangler Sunboard print with sunboard cutout - in form of a dangler


Tell us what you think and how you like the concept.