web
analytics

Fully foldable triangular standee (or table)

triangular_standee

We present to you this time a fully foldable and collapsible triangular standee. Made from sunboard with digital printing, this is a 3 sided stand that is transported flat but can instantly transform into a full blown table. With a top cover that fits easily, it’s convenient to keep lightweight items on it.

The print quality is breathtaking and the ease with which the literally product installs itself is exemplary. This could also be used as a POPup stand since it can be easily folded and moved to a different location.

6 Reasons why demo units and highlight units are an excellent sales mechanism

At Amitoje India, we help retail clients with customized fabrication of demo and product highlight units. . But why are they so useful in generating sales ? Let’s find out.

1. People don’t have time to read.
It’s a busy, fast moving world. Nobody has the time or patience to read catalogs, posters or compare notes. Your branding might carry 20 points which makes your product the best, but you need just one or two to appeal and help make a purchase decision.

2. Highlighting your USP appeals to your niche
Every product has a USP – Unique selling proposition. Instead of fighting competition on all points, it’s better to just highlight what you’re best at. The people who really care about that will choose only your product. You will capture that niche if you can show them immediately that you understand what they care for.

3. Demo units make consumers curious
Surround a product with a highlighter or a demo unit, and people will want to see whatever you tell them because they find it different. They will want to see the results your product produces.

4. People never forget what you demonstrate to them
It’s easy to forget features, specs and offers. But if you demonstrate something to someone, they will never forget it. That creates a permanent branding in your consumers mind and even if he/she does not buy your product immediately, this is still a win-win situation.

5. Excellent ROI – demo and highlight units
A signage is a sizable investment. A lot of times, signage look really good the first day but their aesthetics deteriorates with time. As an end-user, you will not be able to tell just by the look which sign will last long and which one won’t. Only the manufacturer has that information. Make sure you rely on a good company, which offers good quality signage so that they look attractive for years and not months.

6. What if you can’t demonstrate your product? Highlighting it makes it look premium and special.
Not every product can have a demo unit. But a great replacement for a demo unit is a highlight unit. Sure, it takes up more space but it’s worth it because highlighting your product separates it from the clutter. Just have a custom built unit around your product subconsciously portrays it’s importance to the consumer.

We can help you with customized fabrication of such units and elements. Have your team think of an innovative design to showcase your product and come to us to get help on how it can be made.

 

 

Acrylic fabrication customized

Orient Power Saving fan unit
What better way to show the power saving feature of a fan than a unit which measures power consumed by two fans in comparison. Anyone who cares about their monthly bill will be convinced to go in for this fan.

 

 

Acrylic fabricated custom unit for Samsung

Samsung S5 Demo unit
We helped Samsung with this very innovative demo unit for their Galaxy S5 phones. This demonstrates the HDR function which greatly improves pictures in contrant lighting.

 

 

Acrylic display fabrication

Signature 8PM highlighter unit
This is a LED lit highlight unit for a bottle of signature 8PM whisky. This immediately sets this product apart from everything else in the cluttered store and conveys that we’re selling a premium product.

 

7 Innovative Inshop Branding Ideas from Amitoje India

7 Innovative Inshop Branding Ideas from Amitoje India

Being one of the top inshop branding agencies in the country, Amitoje India presents 7 very smart ways to brand your stores and getting consumer attention.

1. 3D Wall visuals
Everyone uses plain printed graphics on sunboard and vinyl for wall branding. However, an excellent way to create impact is to use 3D cutout jutting out of the creative. These cutouts can again be made in 5mm sunboard and attached to the background creative.

Sunboard print with sunboard cutout - in form of a dangler

 

 

2. Cutout standees (no metal stand)
Rollup standees are now a thing of the past for inshop branding. Dazzle the consumer with a cutout standee. But more than that, we present an innovative standee which needs no ugly metallic back but can stand up by itself. Also it can be double sided unlike any other standee in the market.

Previous

 

3. Floor graphics
People always look where they’re walking. So they can never miss a floor graphic. With a really good 3M floor-grade vinyl that we use, these creatives have a really good life even in places with high footfall.

Floor vinyl printing

 

4. Six sided glowbox
Inshop Branding is about creating impact and making sure people see what you have to show. Breaking the clutter is an extremely important step in that. This glowbox does exactly that.

 

6 sided glowbox

6 sided glowbox

 

 

 

 

5. Backlit totem
A well designed floor-standing totem with changeable graphics and LED lighting. A mobile and elegant design which can be placed anywhere you have some extra space in your stores.

 

Backlit totem

Backlit totem

 

 

 

 

6. Canvas frames
Canvas has traditionally been used for paintings and art. However, people miss out how good a medium it is to print marketing communication material. It’s matte and fabric look gives it an extremely rich feel. Moreover, when mounted on a 1″ wooden frame, it can be hung anywhere like a painting and looks very different from all the other plasticy posters people see everywhere.

An image printed on canvas and gallery wrapped

 

 

7. Metallic Prints
Another interesting medium to print creatives on is metal. This can be done by printing on ACP or a metallic vinyl which can then be used like normal vinyl but there’s lively glow in the prints which gives it an impeccable sheen.

 

We can help you with all these solutions anywhere across the country. Amitoje India is the leader in Inshop branding and we provide all kinds of branding, execution and retail fabrication services all across India. Contact us to know more.

What is Inshop branding and what process is followed by Amitoje India?

What is Inshop branding

When you sell products in retail, be it your own store or through a multi-brand outlet or through modern retail outlets, you need brand and decorate the retail space. You need to put prints and creatives that capture the attention of the consumer towards your brand. Moreover, you need to make it look like the space belongs to your brand. These are universally accepted methods of retail marketing.

1. Wall / Pillar branding – The most commonly used form of inshop branding is to apply prints on the walls and pillars of a retail outlet. These graphics are usually printed on 3mm sunboard (either direct or printed vinyl mounted) and this sunboard is applied to the wall surfaces. We can’t apply vinyl directly to wall or pillar surfaces.

2. Glass branding – It could be a window glass or a partition, various form of vinyl prints are available. To know more check this post out to find out various forms of vinyl which can be used for glass and window branding.

3. Shop in shop – We create various forms of shop in shop display and POP stands at our own in-house carpentry and fabrication unit.

4. Dealer Board and glow signs – A very successful practice of retail branding includes providing dealer boards to 3rd party dealers with company branding. This helps enhance brand image at little cost and tells the consumer clearly where your product is sold. Amitoje India takes turnkey projects for glow sign board installation across the country with a product range starting from budget boards to premium quality signage.

5. Standees and poster display stands – It is also feasible to place rollup standees, cutout standees and display stands at retail outlets to grab consumer attention. It is important to be innovative in this respect. We recently came up with an innovative cutout stand format which has been successfully used by a lot of our clients.

The process followed by Amitoje India

Amitoje India is one of the leading inshop branding agencies in India. We execute retail branding activities for a huge number of companies in India and follow a strict process. The steps are as follows:

1. Recee – Our experienced team visits the location beforehand to take measurements, click pictures and understand how the installation will happen on site.

2. Creative adaptation and approval – After we have the sizes, we adapt a single creative provided by the client into various sizes for various stores and morph them onto actual images of the store. This gives the client a very good idea about how their store would look after installation. The visual merchandizers then approve or suggest changes in the layouts.

3. Print/production – Once the morphing is approved, our production starts. We have one of the largest infrastructure in the country for manufacturing of promotional prints, signage and other POS material.

4. Transportation to different locations – Since we deal with a lot MNCs and corporates with presence all over India, we service all parts of the country. Our installation teams travel far and wide and complete campaign executions in the least possible time. Sometimes the material is also sent through logistic agencies depending on the material and location to optimize costs. These plans are always shared with the client team.

5. Installation – The skilled installation team has over 50 people who are on our payroll and work in all locations across to delivery quality and timely service. They then click pictures and get verification forms signed.

6. Pictures and support documents provided – These pictures and forms are then provided to client for billing and verification purposes.

We are one of the most experienced and organized players in the market for such activities and have helped tens of brands with their retail inshop branding needs. Don’t hesitate to contact us to find out more how we can help you.

DIRECT UV PRINTING VS VINYL PRINTING ON SUN BOARD

Direct UV printing vs Vinyl Printing on Sun board

6 reasons why UV printing is a better and smart choice

Direct UV printing entails feeding a blank sheet to the machine and the sheet is directly printed without the need of any other film or sticker to be pasted on it. This form of printing has a lot of benefits over the traditional form of vinyl pasted on MDF/Sunboard.

1. Speed: Believe it or not, printing a substrate like Sunboard or sunpack or MDF directly is a much faster process than printing on a vinyl (which is usually quite slow itself), and then pasting it on another material. When time is of the essence faster production makes all the difference.

2. Cost: Since a lot of material, time and effort are saved in this process, direct UV printing will usually turn out to be cheaper than vinyl mounting. This cost benefit can further be passed to the custom and creates a win-win situation.

3. Peeling/durability: One of the major problems seen with vinyl applications are peeling edges. When you print a sheet directly, there is no question of any print peeling or scraping since the inks are UV cured and therefore permanent. These inks are water-proof and sun-proof so ensure a much longer durability and quality of the end product.

4. Color fading: Since the inks used to directly print a sheet are UV cured, they’re inherently protected from the Sun’s UV rays which are responsible for fading prints over time. These materials can last for as long as 3-5 years even in direct sunlight

5. Eco-friendly: Direct UV printing does not use solvent or eco-solvent ink forms. This is the latest technology in the printing world and is the most eco-friendly solution available. If you care about the environment, let your products show that.

6. Print-Cut-Sync: If you want a sun board or MDF cut out, it is much easier and efficient to sync a directly printed sheet with the cutting shape since the whole process is automatic and no manual intervention is needed. As a result, cut outs are faster and neater.

All of these make choosing direct UV printing a logical choice over digital vinyl printing. People are still not aware of the advancements and benefits of newer technologies and we at Amitoje India, feel it is our responsibility to spread this knowledge. We house all printing technologies like solvent printing, eco-solvent printing, digital printing and UV printing in-house and understand the benefits and disadvantages.

5 tips for visual merchandizing for retail in India

The visual presentation in the store has always been the major customer motivation accounting for the a majority of retail purchase.

Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every merchandizer should keep in mind.

1. Show less, Focus more
The human mind has a limited attention and focus span and therefore it is advisable to keep the display simple and uncluttered. Leave a lot of space around. The most common mistake is trying to show too much at the same time. Props should be simple in shape, preferably something that provides a large mass of color or texture, such as blocks, covered boxes or risers.

2. Attract first, provide choice later: Pyramid method
Place one element at the top of the display which is clear and focussed. Below that, in the form of a pyramid, place other elements which provide choice. It’s hard to go wrong with a pyramid display.

3. Love odd numbers
Always place an odd number of elements in a group. Since it’s easier for the brain to zone in on the middle and the arrangement is slightly off balance, the eyes moves around to look at each frame or object. A perfectly balanced arrangement ie even no is dull to the eye.

4. Repeat, repeat and repeat
Use variations of identical elements as that creates a very powerful display mechanism. It’s a simple idea but can have a lot of impact on the mind of the consumer and it’s hard to miss such a display.

5. Contrast is key
Make sure the items or frames you want to focus clearly contrast with the background. This includes color contrast as well as material texture contrast. For example, don’t put a metal frame on top of a glossy background. Try making the background dull and repeated so that the frame that displays important information stands out.

6. BONUS: Always hire a good agency to execute your campaigns. An idea is only as good as it’s execution. So while your presentation might look fabulous in your laptop, the real thing in the store must be as efficiently done. See www.amitoje.com or contact us to find out more on how we can help you in this regard.

“Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise.”
Paco Underhill, Why We Buy

Get comfortable with having some empty space in your high fashion displays. Crowding is a symbol of low value. So anything that is high value deserves a lot of space around it. If you keep an expensive item in a crowd the human brain perceives it to be of lower value.

Above all, use the K.I.S.S. theory of display: Keep It Simple, Sweetheart!