Innovation: Flat-pack modular POP display that cut down cost by 50%

We at Amitoje India care about innovation, do you?

Watch the concept video here:

The total cost of getting a product stacking unit to market includes
1. Fabrication cost
2. Packaging cost
3. Shipping cost
4. Installation cost

We’ve developed a range of FSUs (Free standing units) and CTUs (Counter top units) which reduce all these costs and can save more than 50% on your total cost to company. Some features are:

Fully Modular and flat packed

Cutting packaging cost: The whole FSU comes packaged in a 3″ deep corrugated box as shown in the video below.
Cutting shipping cost: Since the unit is flat packed, this cuts the shipping cost by more than 70% since a fully fabricated unit is shipped on a volumetric basis. Moreover, chances of breakage are high and we need a good quality expensive wooden packaging for a non-modular unit. This however, cuts the packaging and shipping costs since now it’s very sturdy in transit and is charged on weight basis by logistics providers.

Easy assembly without tools

Cutting installation cost:This unit can then be assembled on-site without the help of any tools and by any person without any kind of special training. We’ve made it so simple, that a 10 year old can assemble it within 2-3 minutes. The side panels click fit into the back and shelves fit into pre-fixed grooves.

Much cheaper

Cutting fabrication cost:Since this is an automated printing and die cutting system, no labour is required to fabricate the unit thus saving huge costs. Our talented product team has optimized material thickness in such a way as to make it extremely sturdy but still lightweight and cost efficient.

Outdoor friendly

We’re using a special material called Moonboard to print and fabricate these stands. Moonboard is extremely sturdy and rigid and allows us to print directly using UV flatbed technology. The material is fully waterproof and fire-resistant, and UV inks are fadeproof even when placed outdoors. We can now directly replace metal wire stands with such displays.

No peeling or scratching

Since the UV print is done directly on the material instead of pasting a layer of printing self-adhesive vinyl, there are no peeling or scratching problems observed over time and the print is permanent.

Extremely sturdy

We’ve tested for a load of more than 10-12 kgs per shelf, however, if your product is heavier than that, we can make adjustments on demand and increase the loading capacity without damage to the unit.

Elegant and aesthetically appealing

Even though we’ve provided all these benefits, we’ve made sure that the product unit still looks as good and neat as any other custom made unit. It is not flimsy like corrugated displays and much more appealing than a metal wire display.