What is Inshop branding

When you sell products in retail, be it your own store or through a multi-brand outlet or through modern retail outlets, you need brand and decorate the retail space. You need to put prints and creatives that capture the attention of the consumer towards your brand. Moreover, you need to make it look like the space belongs to your brand. These are universally accepted methods of retail marketing.

1. Wall / Pillar branding – The most commonly used form of inshop branding is to apply prints on the walls and pillars of a retail outlet. These graphics are usually printed on 3mm sunboard (either direct or printed vinyl mounted) and this sunboard is applied to the wall surfaces. We can’t apply vinyl directly to wall or pillar surfaces.

2. Glass branding – It could be a window glass or a partition, various form of vinyl prints are available. To know more check this post out to find out various forms of vinyl which can be used for glass and window branding.

3. Shop in shop – We create various forms of shop in shop display and POP stands at our own in-house carpentry and fabrication unit.

4. Dealer Board and glow signs – A very successful practice of retail branding includes providing dealer boards to 3rd party dealers with company branding. This helps enhance brand image at little cost and tells the consumer clearly where your product is sold. Amitoje India takes turnkey projects for glow sign board installation across the country with a product range starting from budget boards to premium quality signage.

5. Standees and poster display stands – It is also feasible to place rollup standees, cutout standees and display stands at retail outlets to grab consumer attention. It is important to be innovative in this respect. We recently came up with an innovative cutout stand format which has been successfully used by a lot of our clients.

The process followed by Amitoje India

Amitoje India is one of the leading inshop branding agencies in India. We execute retail branding activities for a huge number of companies in India and follow a strict process. The steps are as follows:

1. Recee – Our experienced team visits the location beforehand to take measurements, click pictures and understand how the installation will happen on site.

2. Creative adaptation and approval – After we have the sizes, we adapt a single creative provided by the client into various sizes for various stores and morph them onto actual images of the store. This gives the client a very good idea about how their store would look after installation. The visual merchandizers then approve or suggest changes in the layouts.

3. Print/production – Once the morphing is approved, our production starts. We have one of the largest infrastructure in the country for manufacturing of promotional prints, signage and other POS material.

4. Transportation to different locations – Since we deal with a lot MNCs and corporates with presence all over India, we service all parts of the country. Our installation teams travel far and wide and complete campaign executions in the least possible time. Sometimes the material is also sent through logistic agencies depending on the material and location to optimize costs. These plans are always shared with the client team.

5. Installation – The skilled installation team has over 50 people who are on our payroll and work in all locations across to delivery quality and timely service. They then click pictures and get verification forms signed.

6. Pictures and support documents provided – These pictures and forms are then provided to client for billing and verification purposes.

We are one of the most experienced and organized players in the market for such activities and have helped tens of brands with their retail inshop branding needs. Don’t hesitate to contact us to find out more how we can help you.